Apple TV+ Review

Apple TV+ Review (2025): Is It Worth The Cost?

Curious about Apple TV+? Check out its features, pricing, and exclusive content to find out if it meets your streaming needs.

Written by : Brooke Gaines
Last Updated : December 19, 2024
Quick Verdict
Pros and Cons
Available Content
Features
Pricing
Support
Alternatives
Conclusion
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Apple TV+ has made significant strides since its launch in November 2019, evolving into a formidable player in the streaming landscape and bagging many awards. 

This review aims to provide a comprehensive look at Apple’s foray into streaming, helping you determine whether it’s the right choice for your entertainment needs.

With its focus on high-quality original content, competitive pricing, and seamless integration within the Apple ecosystem, Apple TV+ offers a unique value proposition. 

I will share everything you need to know about Apple TV+’s content offerings, user experience, pricing, and comparisons to other streaming giants. By the end, you will understand what Apple TV+ offers and whether it deserves a spot in your streaming lineup.

Apple TV+ Review: Key Takeaways (2025)

  • Apple TV+ offers a growing library of high-quality original content, including award-winning series and films.
  • The service provides excellent value at $9.99 monthly, with family sharing and up to six simultaneous streams.
  • Apple TV+ offers a free trial along with other ways to use the platform for free. 
  • While the content library is smaller than some competitors, the focus on premium originals sets it apart.

How I Reviewed Apple TV+

As a tech expert and streaming enthusiast, I approached this review with a comprehensive set of criteria and evaluated it against the basic needs of a subscriber:

  1. Content quality and variety
  2. User interface and experience across multiple devices
  3. Streaming quality and technical features
  4. Value for money and pricing structure
  5. Integration with the Apple ecosystem

I leveraged a complimentary subscription that came with a new Apple device, allowing for extensive testing over 3 months. This period allowed me a thorough evaluation of the platform’s strengths and weaknesses across various content types and viewing scenarios.

Apple TV+ Pros And Cons

Before we head ahead with the complete review, let me summarize the plus and minus points about the streaming platform:

Pros

  • High-quality original content with star-studded productions
  • Ad-free viewing experience
  • Competitive pricing with family sharing
  • Excellent streaming quality with 4K, HDR, and Dolby Atmos support
  • Seamless integration with Apple devices

Cons

  • Smaller content library compared to major competitors
  • Limited back catalog of older shows and movies
  • No Android mobile app support
  • Content discovery can be challenging due to the Apple TV app’s structure

Apple TV+ Overview

Apple Inc. launched AppleTV+ on November 1, 2019, and it now holds a 9% market share of SVOD services in the United States. 

Apple TV+ Overview

The launch represented 2019 the tech giant’s ambitious entry into the competitive world of original content production and distribution and has proved to be successful yet. 

Unlike traditional streaming platforms, Apple TV+ initially focused exclusively on original programming, which earned it many awards and nominations. This helped Apple TV+ differentiate itself from services with vast licensed content libraries.

Since its launch, Apple TV+ has steadily grown its offerings, attracting top-tier talent both in front of and behind the camera. 

The platform has garnered critical acclaim and numerous awards, including Academy Awards for films like “CODA” and multiple Emmy wins for series such as “Ted Lasso.”

Academy Awards For Films Like CODA

The general reception of Apple TV+ has been positive, with viewers praising the high production values and innovative storytelling. 

While it may not have the extensive catalog of some competitors, the service has carved out a niche with its commitment to quality over quantity.

Who Is Apple TV+ For?

The users for Apple TV+ are niche and can be very different from the standard streaming service viewer. Our statistical research even suggests that 60% of Apple TV+ viewers are females. 

Here is a further breakdown:

  1. Apple ecosystem enthusiasts: Those already invested in Apple products will find seamless integration and often receive free or discounted access.
  2. Quality-focused viewers: Consumers who prioritize high-production value content and are willing to pay for ad-free, premium experiences.
  3. Fans of original programming: Viewers enjoy discovering new shows and movies rather than relying on familiar franchises or back catalogs.
  4. Families seeking shared entertainment: With family sharing and multiple streams, it’s ideal for households looking for diverse content options.
  5. Tech-savvy users: Those who appreciate advanced features like 4K HDR streaming and Dolby Atmos sound.

Who Is AppleTV+ Not For?

While Apple TV+ offers many benefits, it may not be the best fit for:

  1. Binge-watchers seeking vast content libraries: Those expecting thousands of titles to choose from may find the selection limited.
  2. Android mobile users: The lack of an Android app makes it less convenient for non-Apple mobile device owners.
  3. Fans of specific network shows or franchises: Unlike some services, Apple TV+ doesn’t offer access to content from traditional TV networks or established movie franchises.
  4. Budget-conscious viewers seeking the most content for their dollar: While reasonably priced, the smaller library may not represent the best value for those prioritizing quantity.
  5. Sports enthusiasts looking for comprehensive coverage: While Apple TV+ offers exclusive MLS content, other platforms can offer more. 

What Does AppleTV+ Include?

Apple TV+ offers content focusing primarily on high-quality original productions. Unlike traditional streaming services that rely heavily on licensed content, Apple has invested heavily in creating its own unique library of shows and films. 

This approach allows Apple TV+ to differentiate itself in the crowded streaming market by offering exclusive content you can’t find anywhere else. Let’s explore the various types of content available on the platform:

Movies

Apple TV+ features a growing collection of original films spanning various genres. The movie selection offers something for most tastes, from Oscar-winning dramas like “CODA” to star-studded action films and thought-provoking documentaries. 

Apple TV Movies

While the quantity may not match more extensive streaming services, the focus on quality productions is evident.

Series

The platform’s series offerings have become its strongest asset. With critically acclaimed shows like “Ted Lasso,” “The Morning Show,” and “Severance,” Apple TV+ has established itself as a producer of must-watch television. 

Apple TV Series

The series spans genres from comedy to drama, sci-fi to thriller, ensuring a diverse range of options for viewers.

Sports Access

While not as comprehensive as dedicated sports streaming services, Apple TV+ has begun to venture into live sports broadcasting. The service offers “Friday Night Baseball,” providing live MLB games and related content. 

Apple TV Sports Access

Additionally, Apple has secured rights to Major League Soccer matches, though this requires a separate subscription to MLS Season Pass.

Apple TV+ Features

Apple TV+ is packed with features that enhance the viewing experience and provide flexibility for users with top-notch technical specifications. Let’s check out the key features that set Apple TV+ apart.

Technical Specifications

  • Video Quality: Up to 4K HDR/Dolby Vision
  • Audio: Dolby Atmos support on compatible devices
  • Offline Viewing: Download content for offline playback
  • Streaming: Adaptive bitrate streaming for optimal quality based on internet connection

Unlike other streaming providers, there is no varying quality for audio or video streaming as it offers the best quality in its one plan. 

Simultaneous Streams And Family Sharing

The service allows for up to six simultaneous streams as family sharing, making it one of the more generous offerings. Each member gets their own personalized recommendations and watch history.

Downloads

Users can download most Apple TV+ content for offline viewing on iOS devices, with no apparent limit on the number of downloads.

Where Can You Watch Apple TV+?

Apple TV+ is available on a wide range of devices:

  • Apple devices: iPhone, iPad, iPod touch, Mac, Apple TV
  • Smart TVs: Select models from Samsung, LG, Sony, VIZIO, and others
  • Gaming consoles: PlayStation, Xbox
  • Streaming devices: Roku, Amazon Fire TV, Google TV
  • Web browsers: Safari, Chrome, Firefox (on supported operating systems)

Apple TV+ Interface

The user interface is a crucial aspect of any streaming service, directly impacting how viewers discover and enjoy content. Apple TV+ offers a sleek, intuitive interface that maintains consistency across various devices while adapting to different screen sizes and capabilities.

iPhone

On iPhone, the Apple TV app provides a crisp interface. The bottom navigation bar offers quick access to Watch Now, Apple TV+, Library, and Search sections. 

On iPhone, The Apple TV App

The Apple TV+ tab showcases original content with large, eye-catching artwork and easy-to-navigate categories.

iPad

On iPad, The Apple TV App

The iPad interface mirrors the iPhone but takes advantage of the larger screen real estate. This allows for more content to be displayed at once, with a sidebar for navigation on larger iPad models.

Apple Vision Pro

Apple Vision Pro

While not yet available, Apple has announced that Apple TV+ will be optimized for the upcoming Vision Pro headset, promising an immersive viewing experience that takes advantage of the device’s spatial computing capabilities.

Apple TV 4K

Apple TV 4K

On Apple TV 4K devices, the interface is designed for the big screen, focusing on visual browsing. The top shelf prominently features Apple TV+ content, and the dedicated Apple TV+ app provides an expansive view of available titles.

Other Devices

On non-Apple devices, the interface maintains core functionality but may vary slightly in layout and design to accommodate different platforms. The focus remains on showcasing original content and providing easy navigation.

Apple TV+ Pricing

Apple TV+ is priced at $9.99 per month in the United States, following a price increase from its original $4.99 monthly fee. This pricing remains competitive in the streaming market, especially considering the ad-free, high-quality content.

Apple TV+ Pricing

There are no add-ons or tiered pricing structures for Apple TV+, although the service can be bundled with other Apple services through Apple One subscriptions.

Available Discounts On Apple TV+

Does the cost to subscribe seem high? AppleTV+ provides a solution for this in terms of a free trial and bundled discount solutions for Apple service users. 

  1. New Device 3 Months Free: Purchasers of new eligible Apple devices receive three months of Apple TV+ for free.
  2. New Subscription 7-Day Free Trial: New subscribers can get an Apple TV+ free trial for seven days before committing to a paid subscription.
  3. Apple One Subscription: Apple TV+ is included in all Apple One plans, which bundle multiple Apple services at a discounted rate.
  4. Apple Music Student Plan: Apple TV+ offers one of the best streaming deals for students. Eligible students subscribing to the Apple Music Student Plan receive Apple TV+ at no additional cost.

Does Apple TV+ Offer Refund?

Apple TV+ follows Apple’s general refund policy for digital content and services. While the content doesn’t specify an exact timeframe for Apple TV+ refunds, it does outline the process for requesting a refund for its services:

To request a refund for Apple TV+:

  1. Sign in to reportaproblem.apple.com with your Apple ID.
  2. Select “I’d like to,” then choose “Request a refund.”
  3. Choose the reason for your refund request.
  4. Select Apple TV+ from the list of items and submit your request.

After submission, you should wait 24 to 48 hours for an update on your request. If approved, it may take additional time for the funds to return to your payment method.

It’s important to note that refund eligibility may vary by country or region, and consumer law protections may apply in some areas. If you encounter any issues with the refund process or have questions about your eligibility, you should contact Apple Support directly for assistance.

Apple TV+ Support

Apple offers comprehensive support for Apple TV+ through various channels and separate for each of its services:

  1. Online Support: Detailed FAQs and troubleshooting guides on the Apple Support website
  2. Phone Support: Direct customer service via phone in many countries and via (800) APL–CARE (800–275–2273) in the USA
  3. Chat Support: Live chat with Apple Support representatives via the Apple Support app.
  4. Apple Store: In-person support at Apple retail locations
  5. Twitter: @AppleSupport for quick assistance and updates

Apple TV+ User Reviews

User reviews of Apple TV+ are generally positive, with many praising the quality of original content and the ad-free experience. 

On the App Store, the Apple TV app (which includes Apple TV+) maintains a high rating of 4.8/5 out of 1.3M ratings, where users appreciate the interface and streaming quality. 

However, some users on platforms like Reddit with this thread have expressed frustration with the limited content library compared to other services.

Apple TV+ vs Alternatives

When considering a streaming service, it’s essential to compare it with other major players in the market. Here’s how Apple TV+ stacks up against its main competitors – Netflix, Amazon Prime Video, and Disney+ across key features and offerings:

FeatureApple TV+NetflixAmazon Prime VideoDisney+
Monthly Price$9.99Starts at $6.99$8.99 separately (or included with Prime)$9.99
Content Library100+ originalsVast library of originals and licensed contentLarge library of originals and licensed contentDisney, Pixar, Marvel, Star Wars content
4K StreamingYesYes (Premium plan only)YesYes
Simultaneous Streams61-4 (plan dependent)34
Offline ViewingYesYesYesYes
Ad-free OptionYes Yes (Standard and Premium)YesYes (all plans)

As quite evident, Apple TV+ is in line with the top streaming providers in terms of pricing but struggles to provide content in volume.

Is Apple TV+ Worth It?

Apple TV+ presents a compelling option for those seeking high-quality, original content in a premium, ad-free environment. Its strengths lie in its commitment to producing top-tier original programming, excellent technical specifications, and competitive pricing.

However, the limited content library compared to more established streaming giants may be a drawback for some viewers. While the quality of Apple TV+ originals is generally high, the quantity may not satisfy those accustomed to the vast libraries of Netflix or Amazon Prime Video.

What’s Next For Apple TV+?

Apple TV+ continues to expand its content library with an exciting lineup of upcoming shows and movies. Viewers can look forward to a diverse range of original productions in the near future. 

Apple TV+ Content Library

Looking ahead, the highly anticipated second season of the critically acclaimed “Severance” is scheduled for January 17, 2025. Apple TV+ is also venturing into new territory with projects like “F1,” a Formula 1 racing drama starring Brad Pitt, and adaptations of popular novels such as “Neuromancer” and “The Dispatcher.” 

With this robust content pipeline spanning various genres, Apple TV+ is poised to strengthen its position in the competitive streaming landscape.

Conclusion: AppleTV+ Offers Superior Quality Content

Apple TV+ has carved out a unique space in the crowded streaming market by focusing on high-quality original content and technical excellence. 

While it may not completely replace more extensive streaming services, it offers a compelling complementary option for those seeking fresh, innovative content.

As Apple expands its library and potentially explores licensing additional content, the service’s value is likely to increase. For now, it represents an intriguing option for quality-focused viewers, especially those already within the Apple ecosystem.

Ultimately, whether Apple TV+ is worth it depends on your viewing habits, content preferences, and how you value original programming. Its competitive pricing and free trial options make it worth exploring to see if it fits your entertainment needs.