Statistics

Hulu is one of the most popular streaming services in the United States, and its vast library of content includes hit TV shows, movies, and originals.  In the first quarter of fiscal year 2024, Hulu surpassed 49.7 million paid subscribers

Disney Plus has carried on Disney Inc.’s legacy and has become one of the most successful streaming services of the current age. As of 2024, the platform had over 149.6 million subscribers. The younger generation primarily uses the streaming service,

With over 269.6 million paying subscribers as of 2024, Netflix is considered the undisputed king of the worldwide video streaming market. However, the scenario is changing, and more streaming services have entered the market, posing significant competition to Netflix in

Amazon is one of the e-commerce giants worldwide, with over 310 million active users, of which over 200 million are Prime members.  Along with eCommerce benefits, Amazon Prime also provides users access to exclusive content through Amazon Prime Video and

As the digital world progressed in the past decade, consumers’ content consumption habits experienced a significant shift. With the forthcoming of video streaming platforms, the use of connected TV is on the rise, and traditional TV will slowly become obsolete

Launched in 2020, Peacock quickly became a big name in the video streaming industry. Peacock currently boasts 31 million paying subscribers and is expected to have 84.2 million subscribers by 2026. The video streaming platform generated $3.3 billion in revenue

For decades, cable TV was consumed largely for entertainment, live sports, and the latest news updates. However, cable television usage is on the decline in the United States. Today, just 40% of U.S. households have subscribed to cable TV, and

The internet revolution has facilitated users to watch their favorite movies and TV shows easily, and OTT platforms have experienced a significant increase in subscribers. Over 65% of the global population consumes OTT content, and the use of OTT has