Responsibilities: Oversees development and deployment of systems and programs for the delivery of advanced and targeted advertising and corresponding audience measurement systems. Evoca TV’s ad technology systems will support linear video services, TV Everywhere services and Set-Top-Box based Video on Demand (VoD).
Job Activities and Requirements:
Acts as Subject Matter Expert and Evangelist for advanced advertising products
- In cooperation with Evoca’s backend systems development and set top box product development, the Ad Technologies Product Manager drives the company’s progress in developing and deploying new systems and technologies that support ad insertion products. These products are critical to revenue generation within Evoca TV’s video delivery platform.
- The Ad Technology Product Manager is the company’s subject matter expert in all aspects of the advanced advertising space. They gather industry best practices and provides knowledge to the rest of the organization.
Ad Product Leadership
- The Product Manager – Ad Technologies is responsible for leading all ad systems projects. This includes evaluated and recommending third party vendors as well as negotiating vendor contracts.
- The Ad Tech Product manager also serves as primary liaison with both back-end and set-top-boxengineering as they construct or install systems for the support of advanced advertising.
- Supports the integration of new systems and ensures the successful launch of new programmers’ ad insertion capabilities.
Audience Measurement
- The Product Manager – Ad Tech also leads the integration of new and the expansion of existing audience measurement technologies.
- Audience measurement technologies (i.e. ComScore, Nielsen, Adobe, etc.) are necessary to maximize value of Evoca TVs ad insertion systems. As a result, these are critical elements to revenue generation and the successful launch of new programmers and content.
Business Process Ownership
- Provide analysis of new ad systems opportunities developing business cases and presenting cases toexecutive management
- Recommend next steps and develop roadmaps for ad product development
- Understands and communicates industry trends and revenue opportunities
- Other duties as assigned
Requirements/Qualifications:
- 5-10 years experience in dynamic ad insertion and/or IP video delivery preferred
- Knowledge of streaming video delivery systems and business models
- MBA or equivalent experience necessary to provide complex research and business analysis guiding the development of new high value systems
- Excellent verbal and written communication skills
- Ability to learn and synthesize details of a complex and highly specific industry segment
- Ability to communicate with executive level employees and drive consensus on direction and vendor selection
Job Type: Full-time
Pay: $120,000.00 - $170,000.00 per year
If interested, please submit applications to applications@evoca.tv.