Apple TV+ has come a long way since its debut in 2019, carving out a significant role in the streaming world. As of 2024, it is estimated to have attracted around 44.1 million viewers.
According to the latest reports, Apple TV+ witnessed the highest increase in subscribers compared to other SVOD platforms.
In this article, we will explore more about Apple TV+, its subscriber count, viewers, demographics, and related statistics.
Apple TV Subscribers 2024 — In a Nutsgell
- Apple TV boasts over 25 million subscribers, along with an additional 50 million enjoying promotional access.
- By 2024 end, Apple TV is expected to attract around 44.1 million viewers, marking a 4.75% increase from the previous year.
- 60% of Apple TV’s audience is female, while the remaining 40% are male.
- About 45% of Apple TV viewers are in the 35—to 54 age range.
- With Apple TV+, you can stream content on up to six devices at the same time per subscription.
- Apple TV+ currently holds a 9% share of the subscription video-on-demand (SVOD) market in the United States.
How Many Subscribers Does Apple TV Have?
- Apple TV has over 25 million subscribers.
According to a recent report, Apple TV+ is estimated to have 25 million paid subscribers as of March 2022.
Apple TV also has an additional 50 million subscribers, who have received free access to the platform through promotions for one year with the purchase of Apple devices.
In total, Apple TV is used by over 75 million users worldwide.
Here is a table displaying the distribution of the number of Apple TV Plus users worldwide by subscription type:
| Subscription Type | Apple TV Plus Users |
|---|---|
| Paid | 25 million |
| Free | 50 million |
| Total | 75 million |
Source: Statista.
- Apple TV + recorded the highest subscriber growth in the first quarter of 2024.
Apple did not reveal the number of Apple TV+ subscribers. However, according to Kantar’s latest Entertainment on Demand (EoD) data, Apple TV managed to grab the attention of the highest share of SVOD users in Q1 of 2024.
Source: IMDB
Apple TV Viewers
- Apple TV is estimated to have 44.1 million viewers in 2024.
That would be an increase of 4.75% of the users compared to the previous year. In 2023, Apple TV+ was estimated to have 42.1 million viewers in the United States.
Further, by the end of the year 2026, the number of Apple TV plus viewers in the country is anticipated to reach 47.7 million. That would be a growth of over 5 million viewers between 2023 and 2026.
Here is a table displaying the number of Apple TV plus viewers in the United States over the years.
| Year | Number Of Apple TV Viewers |
|---|---|
| 2026* | 47.7 million |
| 2025* | 45.9 million |
| 2024* | 44.1 million |
| 2023* | 42.1 million |
| 2022* | 38.7 million |
*-Estimated Numbers
Source: Statista.
Apple TV Subscriber Demographics
- 60% of the Apple TV viewers are female, while 40% of the viewers are male.
A large share of Apple viewers are female amounting to 3 in 5 Apple viewers, while men account for just 2 in 5 viewers.
Source: TVision.
- 9 in 20 Apple TV viewers are aged 35 to 54 years.
The majority of Apple TV viewers belong to this age group.
On the other hand, just 12% of Apple TV users are aged below 18.
Here is a table displaying the distribution of the Apple TV users by age group:
| Age Group | Percentage Of Apple TV Users |
|---|---|
| Under 18 years | 12% |
| 18 to 34 years | 26% |
| 35 to b54 years | 45% |
| Over 55 years | 17% |
Source: TVision.
- 55% of Apple TV users have accounts that can be accessed by just 1 or 3 users.
On the other hand, just 45% of Apple TV users have accounts that over 3 individuals can access
Compared to Disney Plus and Hulu, Apple TV has the lowest share of accounts that over 3 users can access.
Source: Tvision.
How Many Apple TV Users Per Account?
- Apple TV+ can be streamed simultaneously on 6 devices per subscriber.
However, there is no limit to the number of smart TVs and TVs connected to the Apple TV+ as far as the device is registered with an Apple ID account.
Apple TV Market Share
- Apple TV+ holds a 9% market share of the SVOD services in the United States.
As of the 2nd quarter of 2024, Apple TV+ has the 5th highest market share in the SVOD market.
Apple TV+ and Paramaount+ hold the same SVOD market share in the United States.
Meanwhile, Amazon Prime Video and Netflix have the highest share of the SVOD market, each accounting for 22% of the market share.
Here is a table showing the share of Apple TV+ in the SVOD market in the United States:
| SVOD Platform | Market Share |
|---|---|
| Amazon Prime Video | 22% |
| Netflix | 22% |
| Max | 14% |
| Disney+ | 11% |
| Hulu | 10% |
| Paramount+ | 9% |
| Apple TV+ | 9% |
| Other | 3% |
Source: Statista
Apple TV+ Viewer Statistics
- Just 2% of the people in the United States watched Apple TV multiple times daily.
Of these, 3% of the viewers are male, and 1% of the viewers are female.
Conversely, 80% of the adults in the United States said that they had never watched Apple TV. Of these, 76% were male and 83% were female.
Here is a table displaying the frequency at which adults in the United States watched Apple TV as of 2022.
| Frequency Of Watching Apple TV Plus | Total | Male | Female |
|---|---|---|---|
| Multiple times a day | 2% | 3% | 1% |
| Once daily | 3% | 3% | 2% |
| A few times per week | 5% | 6% | 5% |
| Once per week | 2% | 3% | 2% |
| A few times | 5% | 6% | 4% |
| Once | 3% | 3% | 3% |
| Never | 80% | 76% | 83% |
Source: Statista.
Content Available On Apple TV
- 271 movies and TV shows are available on Apple TV+ in the United States as of March 2024.
That’s an increase of nearly 100 movies and TV shows available on Apple TV compared to that recorded in April 2023.
Besides, the number of movies and TV shows available on Apple TV+ grew rapidly in the past month in Apple’s major markets. These markets were Brazil, Germany, Mexico, the United Kingdom, and the United States.
Here is a table displaying the number of movies and TV shows on Apple TV+ available in the major markets.
| Month-Year | Brazil | Germany | Mexico | United Kingdom | United States |
|---|---|---|---|---|---|
| Mar 2024 | 212 | 217 | 194 | 203 | 271 |
| Feb 2024 | 210 | 196 | 192 | 205 | 216 |
| Jan 2024 | 202 | 191 | 190 | 198 | 208 |
| Dec 2023 | 200 | 187 | 187 | 195 | 204 |
| Nov 2023 | 195 | 187 | 190 | 192 | 205 |
| Oct 2023 | 188 | 181 | 184 | 174 | 193 |
| Sep 2023 | 185 | 176 | 176 | 176 | 192 |
| Aug 2023 | 182 | 172 | 176 | 170 | 190 |
| Jul 2023 | 179 | 168 | 172 | 167 | 191 |
| Jun 2023 | 183 | 168 | 172 | 174 | 189 |
| May 2023 | 179 | 167 | 170 | 172 | 186 |
| Apr 2023 | 171 | 162 | 163 | 163 | 175 |
Source: Statista
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Conclusion: Apple TV+ Has Over 25 Million Paid Subscribers!
However, if we add the 50 million Apple TV+ users that received its access through various promotions, such as the free one-year subscription offered with the purchase of new Apple devices, the total count of Apple TV subscribers reaches over 75 million.
Note that these numbers were recorded in 2022, and no latest data is available. But, if we estimate the increased share of Apple TV subscribers, the SVOD platform is more likely to have reached 50 million paid subscribers.
This increase in the number of Apple TV+ users is more likely to be a result of the decline in the number of Prime users in the country and the service’s focus on high-quality, original content with strategic promotions.
