As of now, Peacock has 33 million paying subscribers. The number of Peacock viewers is expected to reach 76 million by the end of 2024.
Besides, the video streaming platform generated $2.1 billion in revenue in the first two quarters of 2024.
Let’s explore other latest facts and figures about Peacock users, subscribers, user demographics, revenue, and more in this post.
Important Peacock Statistics For 2024
- As of Q2 of 2024, the number of Peacock’s paid subscribers are 33 million.
- The number of Peacock viewers is estimated to reach 76 million by the end of 2024.
- 77.7% of Peacock subscribers use an Ad-Supported plan.
- Peacock registered a revenue of $2.1 billion in the first half of 2024.
- The platform lost $639 million in the first quarter of 2024.
- In 2023, Peacock generated revenue of $3.3 million, an increase of $1.2 billion from 2022.
- The Peacock Premium Plan costs $7.99 per month if billed monthly.
How Many Peacock Subscribers Are There?
As of second quarter of 2024, Peacock has 33 million paid subscribers, reflecting its growth trajectory since 2021.
That’s a decrease of 1 million subscribers compared to the previous quarter — in Q1 2024, Peacock had 34 million subscribers.
However, the number of subscribers has grown by 38% compared to the 2nd quarter of 2023.
Here is a table showing the number of paid Peacock subscribers in the U.S. recorded over the past quarters:
| Year | Number Of Paid Peacock Subscribers |
|---|---|
| Q2 2024 | 33 million |
| Q1 2024 | 34 million |
| Q4 2023 | 31 million |
| Q3 2023 | 28 million |
| Q2 2023 | 24 million |
| Q1 2023 | 22 million |
| Q4 2022 | 21 million |
| Q3 2022 | 16 million |
| Q2 2022 | 13 million |
| Q1 2022 | 13 million |
| Q4 2021 | 9 million |
| Q2 2021 | 4 million |
Source: Statista
Peacock Is Expected To Have 76 Million Viewers By 2024
The number of Peacock viewers was estimated to be 70.7 million in 2023, and by 2026, this number is projected to reach 84.2 million.
Besides, the number of Peacock viewers is anticipated to increase by 10.79% between 2024 and 2026.
Here is a table with the estimated number of Peacock viewers in the U.S.:
| Year | Number Of Peacock Viewers |
|---|---|
| 2026* | 84.2 million |
| 2025* | 80.6 million |
| 2024* | 76 million |
| 2023* | 70.7 million |
| 2022* | 64.3 million |
| 2021 | 51.5 million |
| 2020 | 23.1 million |
Source: Statista
77.7% Of Peacock Subscribers Use Ad-Supported Plan As Of 2024
Peacock has the second-highest share of ad-supported plan users.
Meanwhile, Amazon Prime Video has the highest number of ad-supported viewers worldwide, at 80%.
The following table displays the percentage of ad-supported viewers on different OTT platforms as of 2024.
| Streaming Platform | Ad-Supported Plan Users |
|---|---|
| Amazon Prime Video | 80% |
| Peacock | 77.7% |
| Paramount Plus | 73.2% |
| Hulu | 68.1% |
| Disney Plus | 25% |
| Max | 20.8% |
| Netflix | 7.5% |
If you’re looking to try Peacock, you can sign up for the Peacock TV free trial here.
Source: Emarketer.
Peacock Was Used By 27% Of U.S Households In 2022
This means that almost 3 in every 10 U.S. households were using Peacock in 2022.
Netflix had the highest SVOD penetration rate of 78% in the U.S. in 2022.
At the same time, Amazon Prime Video had a 72% penetration rate, while Hulu had a 50% penetration rate in the U.S.
The table below shows the penetration rate of top SVOD platforms in the U.S. 2022:
| Platform | Penetration Rate |
|---|---|
| Netflix | 78% |
| Amazon Prime Video | 72% |
| Hulu | 50% |
| Disney+ | 47% |
| HBO Max | 36% |
| Peacock | 27% |
| Paramount+ | 25% |
| Apple TV+ | 19% |
| Discovery+ | 9% |
| Refused | 2% |
Source: Statista
Peacock Ranks as the 7th Most Subscribed Streaming Platform Worldwide
Peacock has attracted 31 million subscribers, securing its position as the 7th most popular streaming service worldwide. Over 50+ live channels and 81,000+ hours of on demand content — Peacock has come a long way.
Get the table data for most popular streaming services by the subscribers count along with the Peacock market share.
| Streaming Services | Subscribers Count |
|---|---|
| Amazon Prime Video | 200 million |
| Disney+ | 150.2 million |
| Max | 95.1 million |
| Paramount+ | 63.4 million |
| Hulu | 48.5 million |
| Peacock | 33 million |
| ESPN+ | 26 million |
| Apple TV+ | 25 million |
| Starz | 15.79 million |
Peacock User Demographics
Peacock has attracted and retained a significant and diverse user base in the U.S.
In this section, we will find out about the age and gender demographics of Peacock users.
12% Of Millennials Reported Using Peacock Premium A Few Times A Week In 2022
8% of Gen Z Peacock Premium users reported using the platform a few times per week.
Around 6% of Millennials used Peacock Premium once daily, and 4% of Gen Z did the same.
On the other hand, 7% of millennials reported using Peacock Premium multiple times a day.
59% of Gen Z and 69% of Gen X reported never using the Peacock Premium in 2022.
Here is a table showing the frequency of using Peacock Premium in the U.S. by generation:
| Generation | Multiple Times A Day | Once Daily | A Few Times Per Week | Never |
|---|---|---|---|---|
| Gen Z | 7% | 4% | 8% | 59% |
| Millennials | 7% | 6% | 12% | 59% |
| Gen X | 5% | 5% | 11% | 69% |
| Baby Boomers | 2% | 1% | 5% | 82% |
Source: Statista
Peacock Was Used By 48% Of Females And 42% Of Males
Females currently use the VOD platform more than males. The gender gap is closing, and there is not much difference between the ratio of male and female users.
According to Statista’s 2021 study, 48% of males and 42% of females used Peacock.
At the same time, Amazon Prime Video was used by 47% of males and 53% of females in 2021.
The table below shows the gender split of VOD users in the U.S. on top platforms in 2021.
| Platform | Male Users | Female Users |
|---|---|---|
| Peacock | 48% | 42% |
| Netflix | 48% | 52% |
| HBO Max | 61% | 39% |
| Amazon Prime Video | 47% | 53% |
| Apple TV+ | 57% | 43% |
| Hulu | 48% | 52% |
| Disney+ | 52% | 48% |
Source: Statista
31.39% Of Peacock Visitors Were Aged 25-34 Years In June 2024
This represents the largest age group that uses the Peacock streaming platform.
Around 12.93% of Peacock visitors are between 18 and 24 years old, while 21.48% are aged 35 to 44.
In addition, about 16.93% of Peacock visitors are from the 45 to 54 age group.
The table below shows the age demographics of Peacock users as of April 2024:
| Age Group | Peacock Visitor |
|---|---|
| 18 to 24 | 12.93% |
| 25 to 34 | 31.39% |
| 35 to 44 | 21.48% |
| 45 to 54 | 16.93% |
| 55 to 64 | 10.79% |
| 65+ | 6.49% |
Source: Similarweb
Peacock Revenue Statistics
Let us explore some financial statistics about Peacock’s streaming service.
Peacock Registered A Revenue Of $1.0 Billion In Q2 2024
That’s a 28% year-over-year increase in Peacock’s revenue.
However, Peacock’s revenue decreased by $0.1 billion compared to the previous quarter.
In Q1 2024, Peacock generated a revenue of $1.1 billion. Hence, Peacock registered a total revenue of $2.1 billion in the first two quarters of 2024.
Besides, Peacock’s revenue crossed the $1 billion mark in the fourth quarter of 2023.
In 2023, Peacock’s annual revenue was $3.3 billion, an increase of $1.2 billion compared to previous years.
The following table displays the revenue registered by Peacock over the years.
| Year | Peacock Revenue |
|---|---|
| Q2 2024 | $1.0 Billion |
| 2024(Q1) | $1.1 billion |
| 2023 | $3.3 billion |
| 2022 | $2.1 billion |
| 2021 | $778 million |
| 2020 | $118 million |
Source: Comcast
Peacock Lost $639 Million In the First Quarter Of 2024
That’s a decrease in the loss recorded in the past quarters.
Peacock lost $825 million in the last quarter of 2023 and $704 million in the first quarter of 2023.
The platform lost a total of $2.75 billion in 2023, a decrease of 8.33% compared to a loss of $3 billion recorded in 2022.
Sources: IndieWire, Comcast, Hollywood reporter.
Peacock’s Ad Revenue Has An Expected CAGR Of 15% Between 2023 And 2026
In comparison, Netflix is expected to exhibit the highest ad-revenue growth with a compound annual growth rate of 59% between 2023 and 2026.
On the other hand, Disney Plus is projected to grow at 37% CAGR, while Warner Bros and Discovery are expected to grow at a 17% CAGR.
Streaming services with the highest growth in ad revenue after Netflix are Disney Plus and Paramount+.
Here is a table displaying the projected CAGR of top video streaming platforms between 2022 and 2026:
| Streaming Platform | Expected CAGR |
|---|---|
| Netflix | 59% |
| Disney Plus | 37% |
| Paramount+ | 25% |
| Hulu | 18% |
| Warner Bros. Discovery | 17% |
| Peacock | 15% |
Source: Statista
Peacock Is Expected To Generate $2.7 Billion In Ad Revenue By 2026
On the other hand, Hulu is projected to generate the highest ad revenue of $5 billion by 2026.
The estimates suggest that Netflix will generate $1.7 billion and Pluto TV will generate 1.5 billion ad revenue by 2026.
The table below shows the expected ad revenue of top ad-supported video streaming services in the U.S. by 2026:
| Platform | Expected Ad Revenue |
|---|---|
| Hulu | $5 billion |
| Peacock | $2.7 billion |
| Netflix | $1.7 billion |
| Pluto TV | $1.5 billion |
| Disney Plus | $1.4 billion |
| The Roku Channel | $1.3 billion |
| Tubi | $1.1 billion |
| Paramount Plus | $1.1 billion |
| Warner Bros. Discovery | $0.8 billion |
Source: Statista
Additional Peacock Statistics
In this section, let us explore some general statistics about the Peacock streaming service.
Users Can Create Up To 6 Profiles On Peacock
On a Peacock account, users are allowed to create 6 profiles and can stream three devices simultaneously.
Plus, users can create a regular or a kids’ profile on Peacock.
Source: Peacock
Peacock Has A 1.3% Share Of U.S. TV Screen Time
As of December 2023, nearly 36% of video content was viewed through streaming, while 28.2% was viewed through cable.
YouTube has an 8.5% share of U.S. TV screen time, the largest share in the country.
Netflix follows with a 7.7% share, and Prime Video has 3.3% screen time in the U.S.
Here is a table showing the screen timeshare of video streaming platforms in the U.S.:
| Platform | Screen Timeshare |
|---|---|
| YouTube | 8.5% |
| Netflix | 7.7% |
| Amazon Prime Video | 3.3% |
| Hulu | 2.6% |
| Disney Plus | 1.9% |
| Tubi | 1.4% |
| Peacock | 1.3% |
| HBO Max | 1.2% |
| Roku Channel | 1% |
| Pluto TV | 0.7% |
Source: Nielsen
97.08% Of All Peacock Traffic Comes From The U.S.
Meanwhile, Puerto Rico is responsible for 0.32% of traffic to the Peacock’s website.
Moreover, 0.22% of the traffic to Peacock comes from India.
Besides, 0.18% of web traffic was recorded from the United Kingdom, while 0.14% came from Canada.
Source: Similarweb.
There Are Over 3,950 Movies On Peacock U.S. As Of October 2023
2,683 movies were streaming on Peacock in 2022, and only 759 movies in 2021.
Comparatively, Prime Video has more than 12,071 movies, and Netflix has 3,977 movies as of 2023.
With around 14,670 movies, Amazon Prime Video had the highest number of movies in 2021.
Here is a table showing the number of movies on top U.S. streaming platforms in 2023 and 2021:
| Platform | Number Of Movies In 2023 | Number Of Movies In 2022 |
|---|---|---|
| Peacock | 3,950 | 2,683 |
| Prime Video | 12,071 | 10,285 |
| Netflix | 3,977 | 3,921 |
| Hulu | 2,419 | 1,209 |
| Max | 2,168 | 2,558 |
| Disney+ | 1,400 | 1,246 |
Source: Statista
Peacock Premium Costs $7.99 Per Month (With Ads)
Subscribers can also get the Peacock Premium Plan at $79.99 per year plus taxes.
With Peacock Premium, subscribers can access Peacock’s original shows and a library of classic movies and TV series.
Users can also opt for the Peacock Premium Plus plan, which offers content with no ads for $13.99/ month.
Source: Peacock.
Related Read:
Conclusion: As of second quarter of 2024, Peacock has 33 million paid subscribers
Peacock is one of the newest video streaming platforms, attracting millions of subscribers quickly.
With the popularity of VOD services among Gen Z and Millennials, almost 46% of Peacock users are between 18 and 34 years old.
As the VOD landscape progresses, Peacock’s viewer base is set to reach an estimated 76 million by the end of 2024.
These were the most striking statistics regarding Peacock subscribers, revenue, and traffic.
