|

BLOG

Meet Scout

Scout is the smart receiver that connects your TV and antenna to Evoca’s cutting edge wireless TV service.

Read More

Free TV – and other Zoomer/Boomer viewing pleasures

Though Zoomers (Gen Z) are quick to poke fun at Boomers, never before has an age range signified such diametrically opposed habits. Described as the most connected, educated and sophisticated generation ever, the television habits of Gen Z stand out, too. We heard a lot about generational differences in recent focus groups and we’ll take those learnings to heart when we launch Evoca in Boise this year. The tricky part is understanding how to cater

Read More

ATSC 3.0 is Here: Small Cities, Big Opportunities

The following is an op-ed authored by Evoca’s CEO, Todd Achilles As the new era of Next Gen TV (also called ATSC 3.0) beckons, there’s a once-in-a-lifetime opportunity to utilize this expansive new technology to really help millions of Americans—and it’s not the millions who live in urban areas. While it’s the big cities of our country that get most of the attention, there are hundreds of smaller cities whose citizens live in a “television

Read More

What is Next Gen TV?

Next Gen TV will use a traditional TV antenna, with a new digital tuner, to receive 4K television signals that launches TV into the future.

Read More

Evoca Research – What Consumers Want: TV Behaviors & Preferences

Why offer another Me Too Streaming service when there’s an opportunity to offer more —for less? Especially in small and mid-sized markets, consumers have little choice in a television service provider. And a limited selection means higher prices that often ignore TV preferences. Rather than packaging content with a shiny bow and hoping viewers will open, we asked consumers nationwide what they wanted inside that box. Our goal is continuous learning, so we can keep

Read More