With an 11% SVOD market share, Disney Plus is one of the most preferred SVOD platforms in the United States. As a result, its subscriber count of Disney Plus core has reached 117.6 million in the country.
Meanwhile, the subscriber base of Disney Plus services is recorded to be 153.6 million worldwide as of Q2 2024.
Let’s explore further details about the number of Disney Plus subscribers, user demographics, average revenue per user, Disney Plus downloads, viewership stats, revenue, and more in this article.
Disney Plus Subscribers 2024 — Top Picks
- Disney Plus has 153.6 million subscribers worldwide as of Q2 2024.
- Disney+ Core has 117.6 million subscribers, and Disney+ Hotstar has 36 million subscribers as of 2024.
- Disney+ Core generated an average revenue per user of $7.28, while Disney+ Hotstar generated an average of $0.7 in Q2 of fiscal year 2024.
- Disney+ core lost 1.3 million subscribers in the Q1 of fiscal year 2024.
- 68% of Disney Plus subscribers retain their subscription after 6 months.
- Disney Plus generated $8.4 billion in revenue in the fiscal year 2023.
- The platform has an SVOD market share of 11% as of 2024.
How Many Disney Plus Subscribers Are There?
There are 153.6 million Disney plus subscribers worldwide as of Q2 2024.
Of these, 117.6 million are Disney+ Core subscribers, while 36 million are Disney+ Hotstar subscribers.
The number of Disney+ Core subscribers increased by 6%, and the number of Disney+ Hotstar subscribers decreased by 6%.
In the previous quarter, the number of Disney+ Core subscribers was 111.3 million, and that of Disney+ Hotstar subscribers was 38.3 million.
The following table displays the number of total Disney Plus subscribers recorded over the past quarters.
| Fiscal Quarter | Number of Disney Plus Subscribers |
|---|---|
| Q2 2024 | 153.6 million |
| Q1 2024 | 149.6 million |
| Q4 2023 | 150.2 million |
| Q3 2023 | 146.1 million |
| Q2 2023 | 157.8 million |
| Q1 2023 | 161.8 million |
| Q4 2022 | 164.2 million |
| Q3 2022 | 152.1 million |
| Q2 2022 | 137.7 million |
| Q1 2022 | 129.8 million |
| Q4 2021 | 118.1 million |
| Q3 2021 | 116 million |
| Q2 2021 | 103.6 million |
| Q1 2021 | 94.9 million |
| Q4 2020 | 73.7 million |
Source: Statista, Disney Investor Relations.
Why Is Disney+ Losing Subscribers?
Disney Plus lost 8.53% of its subscribers in the fiscal year 2023.
Besides that, Disney+ core lost 1.3 million subscribers in the Q1 of fiscal year 2024. The number of Disney+ Core subscribers went from 112.6 million in Q4 of the fiscal year 2023 to 111.3 million in Q1 of the fiscal year 2024.
This loss in subscribers is predicted to be a result of a price hike and the shooting up of piracy. However, Disney has now recovered from the losses it had faced in the past quarters.
Here is a table displaying the Disney Plus subscribers and the increase or decrease recorded in the number of subscribers.
| Fiscal Year | Disney Plus Subscribers | YoY Growth Rate |
|---|---|---|
| 2024 (Q2) | 153.6 million | — |
| 2023 | 150.2 million | – 8.53% |
| 2022 | 164.2 million | 39.03% |
| 2021 | 118.1 million | 60.24% |
| 2020 | 73.7 million | – |
Source: Statista.
Disney+ Subscriber Retention Rate
Over two-thirds of the Disney Plus subscribers retain their subscriptions after 6 months.
On average, 68% of Disney Plus subscribers retain their services after 6 months of subscribing to the platform.
Among 62% of the monthly subscribers of the Disney Plus plan who do not have access to Hulu and ESPN+ continue to pay for the services even after 6 months.
On the other hand, Netflix has a retention rate of 72%, while Hulu has a retention rate of 65%
Source: Second Measure
Share of Disney+ Subscribers By Plan Tier
81% of the Disney Plus users had opted for the free plan as of October 2023.
Only 19% of the Disney Plus subscribers were on ad-supported plans.
Source: Antenna.
Disney Plus ARPU
Disney+ Core generated an average revenue per user of $7.28, while Disney+ Hotstar generated an average revenue per user of $0.7.
Comparatively, the Core Disney+ generated an average revenue per user of $6.84, while Disney+ Hotstar generated an average revenue of $1.28 in Q1 of the fiscal year 2024.
Besides, in the first quarter of 2022, Disney Plus generated an average revenue per user of $3.93, while in the second quarter of 2022, the ARPU reached $4.44.
The following table displays the average revenue per user recorded over the past quarters.
| Fiscal Quarter | Global ARPU | Core Disney+ | Disney+ Hotstar |
|---|---|---|---|
| Q2 2024 | – | $7.28 | $0.7 |
| Q1 2024 | – | $6.84 | $1.28 |
| Q4 2023 | – | $6.7 | $0.7 |
| Q3 2023 | – | $6.58 | $0.59 |
| Q2 2023 | $4.44 | $6.47 | |
| Q1 2023 | $3.93 | – | – |
| Q4 2022 | $3.91 | – | – |
| Q3 2022 | $4.35 | – | – |
| Q2 2022 | $4.35 | – | – |
| Q1 2022 | $4.41 | – | – |
| Q4 2021 | $4.12 | – | – |
| Q3 2021 | $4.16 | – | – |
Source: Statista, Disney Investor Relations.
Disney Plus User Demographics
15.2% of the Disney Plus users in the United States are aged 0 to 11 years.
The majority of Disney Plus users are aged 25 to 34 years, and 19.2% of the users are aged 35 to 44 years.
On the other hand, just 4.7% of Disney users are over 65 years old.
The following table displays the share of Disney Plus users by age group.
| Age Group | Share of Disney Plus Users |
|---|---|
| 0 to 11 years | 15.2% |
| 12 to 17 years | 10.3% |
| 18 to 24 years | 16.7% |
| 25 to 34 years | 24.7% |
| 35 to 44 years | 19.2% |
| 45 to 54 years | 11.9% |
| 55 to 64 years | 7.0% |
| 65 and over | 4.7% |
Source: eMarketer
Disney Plus Downloads
Disney Plus mobile app was downloaded 4.79 million times as of Q3 2023.
This was the lowest Disney Plus downloads recorded in a quarter since the launch of the SVOD platform.
Comparatively, Disney Plus was downloaded 5.07 million times in the second quarter of 2023 and 5.91 million times in the first quarter of 2023.
Further, the Disney Plus app was downloaded 30.77 million and 33.3 million times in 2022 and 2021, respectively.
The following table displays the number of Disney plus downloads recorded over the quarters.
| Quarter | Number of Disney Plus Downloads |
|---|---|
| 2023 Q3 | 4.79 million |
| 2023 Q2 | 5.07 million |
| 2023 Q1 | 5.91 million |
| 2022 Q4 | 7.69 million |
| 2022 Q3 | 7.22 million |
| 2022 Q2 | 7.35 million |
| 2022 Q1 | 8.51 million |
| 2021 Q4 | 7.9 million |
| 2021 Q3 | 8.9 million |
| 2021 Q2 | 7.67 million |
| 2021 Q1 | 8.83 million |
Source: Statista.
Disney Plus Viewership
By 2026, the number of ad-supported viewers for Disney Plus in the United States is estimated to reach 152.8 million.
Similarly, in 2024, the number of ad-supported viewers on the platform is estimated to reach 134 million.
Meanwhile, this number was recorded to be 109.8 million in 2022.
Here is a table displaying the number of viewers on its ad-supported tier over the years.
| Year | Number of Disney Plus Viewers on Ad-supported Plan |
|---|---|
| 2026* | 152.8 million |
| 2025* | 145.2 million |
| 2024* | 134 million |
| 2023* | 122 million |
| 2022 | 109.8 million |
*- Estimated Values
Source: Statista.
19% of the adults aged 18 to 34 years watched Disney Plus a few times per week.
At the same time, 17% of 35 to 44-year-old adults and 10% of 45 to 64-year-old adults stated that they used Disney Plus services a few times per week.
Meanwhile, over 1 in 10 adults aged 18 to 34 years watched Disney Plus multiple times a day.
On the other side, over 8 in 10 adults aged over 65 years, and 64% of the adults aged 45 to 64 years stated that they had never used Disney Plus services.
Here is a table displaying the share of Disney Plus users of different age groups according to the frequency of Disney Plus usage.
| Frequency | 18-34 Years | 35-44 years | 45-64 years | 65 and over |
|---|---|---|---|---|
| Multiple times a day | 11% | 8% | 4% | 1% |
| Once daily | 9% | 7% | 4% | 1% |
| A few times per week | 19% | 17% | 10% | 6% |
| Once per week | 10% | 11% | 6% | 1% |
| A few times | 10% | 10% | 9% | 7% |
| Once | 5% | 5% | 5% | 3% |
| Never | 35% | 41% | 64% | 81% |
Source: Statista.
16% of GenZ and 19% of the Millennials stated that they bused Disney Plus services a few times per week.
On the contrary, 77% of the Baby Boomers stated that they had never used Disney Plus services. Meanwhile, 9% of GenZ, 11% of Millenials, 6% of GenX, and just 1% of Baby Boomers used Disney Pluis services multiple times daily.
Here is a table displaying the frequency at which Disney Plus users of different generations used Disney Plus services.
| Frequency | GenZ | Millennials | GenX | Baby Boomers |
|---|---|---|---|---|
| Multiple times a day | 9% | 11% | 6% | 1% |
| Once daily | 9% | 8% | 6% | 1% |
| A few times per week | 16% | 19% | 7% | 7% |
| Once per week | 14% | 10% | 7% | 3% |
| A few times | 11% | 10% | 9% | 8% |
| Once | 6% | 5% | 4% | 3% |
| Never | 34% | 38% | 55% | 77% |
Source: Statista.
11% of the consumers watched Disney Plus daily.
7% of the male and 7% of the female users stated that they used Disney Plus services daily.
On the contrary, 57% of the male users and 54% of the female users stated that they had never used the streaming services of Disney Plus.
Meanwhile, 14% of the male users and 12% of the female users stated that they used Disney Plus a few times per week.
The following table displays the share of Disney Plus users according to their usage frequency.
| Frequency | Male Users | Female Users |
|---|---|---|
| Multiple times a day | 7% | 7% |
| Once daily | 6% | 4% |
| A few times per week | 14% | 12% |
| Once per week | 8% | 6% |
| A few times | 6% | 12% |
| Once | 5% | 4% |
| Never | 57% | 54% |
Source: Statista.
Disney Plus Revenue
Disney Plus generated $8.4 billion in the fiscal year 2023.
Comparatively, Disney Plus generated a revenue of $7.4 billion in the fiscal year 2022. That displays an increase of 13% in the Disney+ revenue in 2023 compared to that of 2022.
Further, Disney Plus’s revenue hiked from $2.8 billion in 2020 to $8.4 billion in 2023, displaying an overall growth of 200% or $5.6 million in just 4 years.
The following table displays the Disney Plus revenue recorded over the past years.
| Year | Disney Plus Revenue |
|---|---|
| 2023 | $8.4 billion |
| 2022 | $7.4 billion |
| 2021 | $5.2 billion |
| 2020 | $2.8 billion |
Source: Business of Apps.
Disney Plus Market Share
Disney Plus is the fourth most popular SVOD platform, with a market share of 11% as of Q1 2024.
At the same time, Amazon Prime Video was the most popular SVOD market, with a market share of 22%.
Other popular SVOD markets are Netflix, Max, Hulu, and Paramount Plus.
Here is a table displaying the market share of the SVOD platform recorded in Q1 2024.
| SVOD Platform | Market Share Of The Platform |
|---|---|
| Amazon Prime Video | 22% |
| Netflix | 21% |
| Max | 14% |
| Disney+ | 11% |
| Hulu | 10% |
| Paramount+ | 8% |
| Apple TV+ | 8% |
| Other | 6% |
Source: Statista.
Disney Plus Content Statistics
Disney Plus is anticipated to spend $25 billion on its content in 2024.
In fiscal year 2023, Disney Plus spent around $27 billion on original and acquired content. That was a decrease of nearly 2 billion compared to the previous year.
However, due to overall cost savings amid the strikes and continuous losses in businesses, content spending on Disney Plus is anticipated to decrease further by 2 billion compared to that spent in 2023.
The following table displays the spending on content by Disney recorded over the past years.
| Fiscal Year | Disney’s Content Spending |
|---|---|
| 2024* | 25 billion |
| 2023 | 27.2 billion |
| 2022 | 29.9 billion |
| 2021 | 25.3 billion |
| 2020 | 20.2 billion |
| 2019 | 17.6 billion |
*- Predicted value.
Source: Statista.
Disney Plus users spend an average of 19.3 hours monthly streaming the content.
On average, Disney Plus users use 2.25GB to 3GB of data per hour when streaming content on the automatic settings.
Meanwhile, Disney Plus users that stream on the data saver option utilized 1 GB to 1.5 GB per hour.
Source: Business2Community, Disney Plus Help.
How Many Titles Are Available On Disney+?
Disney+ has 2,492 titles in its US content library.
These titles include 80 Disney Plus Originals, 1341 movies, 1,151 TV shows, and 15,000 episodes.
The titles available on Disney Plus include original series like Loki, The Proud Family: Louder and Prouder and The Mandalorian, etc.
Source: Disney, Ampere Analysis.
More Topics Like This:
Conclusion: 153.6 Million People Worldwide Have Subscribed To Disney Plus
Disney Plus lost a significant share of subscribers in the last two quarters of 2023. However, between January 2024 and March 2024, Disney Plus gained 4 million subscribers worldwide.
Of that, a 6% increase was recorded in the number of Disney Plus core subscribers, while the Disney Plus Hotstar subscribers decreased by 6%.
Above all, despite the losses and decreased subscriber counts in the second half of 2023, Disney Plus is back on track and had a good start in 2024.
