BOISE, IDAHO (October 2020) – Evoca, a revolutionary next-generation television service, welcomes the EVRGRN Channel, a lifestyle channel that celebrates the creative and independent spirit of the Pacific Northwest and challenges viewers to explore the possibilities within their own imaginations. Beginning on Evoca as a VOD channel, EVRGRN will transition to a linear service. The channel was launched in August 2020 by Triple Squirrels, a digital media company founded by Emmy Award-winning TV and film actor Tom Skerritt.
Evoca harnesses the power of ATSC 3.0 – America’s newest broadcast TV standard – to provide unmatched audio and video clarity and a variety of quality, must-watch TV programming for less than $50 per month. The service includes a growing lineup of high-quality, high-definition programming via a proprietary receiver (called “Scout”) to access live local sports, news, weather channels as well as some of the most popular video-on-demand programming. An early access program launched in Boise in September and will roll out to all residents of Boise in late 2020, with additional markets to follow in 2021.
“We built Evoca for the more than 50 million U.S. households in mid-sized markets where TV choices are limited and expensive,” said Evoca President and CEO Todd Achilles. “Our service is an industry-first that combines over-the-air and Internet sources using ATSC 3.0 to always provide the most reliable service and best picture so subscribers can experience as many video games, movies, or video conferences as they want. We’re excited to offer EVRGRN Channel, and help share the world-class creative energy that thrives in the Pacific Northwest.”
“EVRGRN’s ethos is to lift people up and not pull them down,” says EVRGRN Chief Creative Officer, Tom Skerritt. “We are happy to partner with EVOCA to offer our lineup of entertaining, inspiring and thought-provoking stories from Pacific Northwest creators. And, we’re proud to share the artists, musicians, craftspeople and storytellers that make this part of the world so special.”
Key elements that make the free EVRGRN Channel unique for viewers include:
- Quality of the content. Programming on the EVRGRN Channel is curated by Tom Skerritt, capturing the cultural traits of the PNW for individuals who treasure adventure and imagination. The renowned programming features musicians including Jimi Hendrix, Macklemore, Kurt Cobain and Pearl Jam, as well as Academy Award-nominated animated films and Seattle International Film Festival selections showcased in EVRGRN’s original anthology series, The Snack Bar. With the launch of EVRGRN, it is the first time many titles will be available to viewers for free on streaming services. The channel also offers a selection of Skerritt’s own films, including Soda Springs, Redwood Highway and Rocky Mountain Fly Highway.
- Variety of the catalog. From music to movies, glass blowing to totem pole carving and fly fishing, the EVRGRN Channel features a wide range of content from influential creators that have origins in the PNW, a region which encompasses Alaska, Washington, Oregon, Idaho and British Columbia. Even the EVRGRN Channel’s theme song, Eddie Vedder’s acoustic guitar track, Tuolumne, from the soundtrack album, Into the Wild, speaks to the company’s mission to celebrate the region’s unique style. The mix of programming crosses genres and formats and is a thematic result of the careful curation of content for audiences that enjoy the spirit of adventure, imagination, activism, and nature.
In the coming months, Evoca will share additional updates about additional programming partners and rollout plans beyond Boise.
To learn more about Evoca, visit www.evoca.tv.
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Evoca is a totally new paradigm for TV delivery that is cheaper, more efficient, and offers a superior picture to legacy providers. The service launched first in Boise, Idaho, with plans to reach tens-of-millions of U.S. households over the next few years. Evoca operates from two of the first ATSC 3.0 broadcast stations in the country and is owned by Edge Networks, a team of passionate innovators dedicated to giving all Americans access to the world’s best technologies.
About EVRGRN Channel
Delivering timeless stories with broad appeal, the EVRGN Channel is offered as both a linear streaming channel and ad-supported video on-demand product by Triple Squirrels, Inc.,a digital media company founded by Emmy Award winning TV and film actor Tom Skerritt (A River Runs Through It, Top Gun, Steel Magnolias). Combining Skerritt’s passion for storytelling and his love for the Pacific Northwest, the EVRGRN Channel, which launched in July 2020, offers content that embraces the spirit of the region and the people that embody it.