With over 269.6 million paying subscribers as of 2024, Netflix is considered the undisputed king of the worldwide video streaming market.
However, the scenario is changing, and more streaming services have entered the market, posing significant competition to Netflix in 2024.
Netflix generated over $33.72 billion in revenue in 2023, and the United States contributed the largest revenue share.
This statistical article will provide the latest statistics about the number of Netflix users, revenue, market share, and traffic.
Netflix User Statistics of 2024
- Netflix has over 269.6 million subscribers in 2024.
- 33.3% of Netflix users are Millennials.
- The United States and Canada have 82.66 million Netflix subscribers as of 2024.
- Netflix generated more than $9.37 billion in revenue in Q1 2024
- Netflix is projected to generate $31 billion in subscription revenue in 2024.
- The Netflix Mobile App was downloaded over 6.7 million times in Q2 2023 in the U.S.
Netflix Users And Subscribers Statistics
As of Q1 2024, Netflix Has 269.6 Million Paid Subscribers Globally
This represents an increase of over 37.4 million subscribers from Q1 2023.
There were around 232.5 million Netflix paying subscribers in Q1 2023. Netflix added over 27.78 million subscribers between Q1 and Q4 of 2023.
Netflix had more than 221.84 million subscribers at the end of 2021, which increased to 230.75 million by the end of 2022.
Here is a table showing the number of Netflix subscribers by quarter:
| Year | Number Of Subscribers |
|---|---|
| Q1 2024 | 269.6 million |
| Q4 2023 | 260.28 million |
| Q3 2023 | 247.15 million |
| Q2 2023 | 238.39 million |
| Q1 2023 | 232.5 million |
| Q4 2022 | 230.75 million |
| Q3 2022 | 223.09 million |
| Q2 2022 | 220.67 million |
| Q1 2022 | 221.64 million |
| Q4 2021 | 221.84 million |
| Q3 2021 | 213.56 million |
| Q2 2021 | 209.18 million |
| Q1 2021 | 207.64 million |
Source: Statista
Netflix Will Have Over 298 Million Subscribers By 2029
The SVOD platform is expected to have 274.14 million users by 2025. The number of Netflix customers is predicted to fall, reaching approximately 251 million by 2027.
In addition, May 2023 estimates suggest there will be over 277 million Netflix users by 2028.
Here is a table showing the projected number of subscribers of top SVOD platforms from 2025 to 2029:
| Year | Netflix Subscribers | Amazon Prime Video Subscribers | Disney Plus Subscribers |
|---|---|---|---|
| 2025* | 274.14 million | 167.07 million | 194.38 million |
| 2026* | 270.7 million | 243.4 million | 284.2 million |
| 2027* | 251 million | 250 million | 207 million |
| 2028* | 277 million | 265 million | 222 million |
| 2029* | 298 million | 269 million | 192 million |
Source: Statista * Projected numbers
The United States And Canada Region Has 82.66 Million Netflix Subscribers As Of 2024
This region makes up the second-largest Netflix market in the world.
With over 91.73 million subscribers, Europe, the Middle East, and Africa (EMEA) region is the biggest Netflix market globally.
Latin America has over 47.72 million Netflix subscribers, while Asia Pacific has over 47.5 million subscribers.
Source: Statista
Netflix Usage Statistics
Americans Are Expected To Spend 62.1 Minutes On Netflix In 2024
In 2023, U.S. citizens spent an average of 61.8 minutes watching Netflix and around 47.5 minutes on YouTube.
On the other hand, users are estimated to spend 48.7 minutes on YouTube and 58.4 minutes on TikTok in 2024.
The United States Netflix users spent 61.3 minutes on Netflix in 2022.
The table below shows the average time spent by Americans on Netflix. YouTube and TikTok:
| Year | Netflix |
|---|---|
| 2024 | 62.1 minutes |
| 2023 | 61.8 minutes |
| 2022 | 61.3 minutes |
| 2021 | 60.5 minutes |
| 2020 | 59.6 minutes |
| 2019 | 53.3 minutes |
Source: Statista
10% Of White Americans Reported Watching Netflix Once Daily In 2022
Moreover, 13% of Blacks and 12% of Hispanics watched Netflix once every day in 2022.
Around 21% of Whites and 18% of Blacks reported watching Netflix a few times per week.
Conversely, 37% of Whites and 20% of Hispanics reported never watching Netflix in 2022.
Source: Statista
25% Of U.S. Millennials Reported Watching Netflix Multiple Times A Day In 2023
Meanwhile, 19% of U.S. Gen Z and 17% of Gen X used Netflix multiple times a day.
Gen Z are the most avid users of Netflix and 30% of them reported watching a few times per week in 2023.
Around 49% of Baby Boomers reported never using Netflix, while 20% watched a few times per week.
The table below shows the frequency of Netflix viewing in the U.S. In 2023:
| Generation | Multiple Times A Day | A Few Times Per Week | Never |
|---|---|---|---|
| Gen Z | 19% | 30% | 12% |
| Millennials | 25% | 23% | 15% |
| Gen X | 17% | 21% | 31% |
| Baby Boomers | 7% | 20% | 49% |
Source: Statista
Netflix Users By Country
The United States has the most Netflix subscribers, at 66.7 million as of 2024.
Brazil has around 15.3 million subscribers, while the United Kingdom has over 14.1 million Netflix subscribers.
Germany houses over 13.2 million Netflix users, and France has over 10.1 million users.
Here is a table showing the number of Netflix subscribers by country:
| Country | Number of Netflix Subscribers |
|---|---|
| United States | 66.7 million |
| Brazil | 15.3 million |
| United Kingdom | 14.1 million |
| Germany | 13.2 million |
| France | 10.1 million |
| Mexico | 10 million |
| Japan | 7 million |
| Canada | 6.7 million |
| Australia | 6.5 million |
| India | 5.5 million |
Source: Flix Patrol.
Netflix User Demographic Statistics
Netflix boasts a diverse and loyal customer base and is popular among users of every age and gender.
Let’s look at the age and gender demographics of Netflix users below.
51% Of Netflix Users Are Female, While 49% Are Male
The gender split of Netflix users is almost evenly distributed, and females are the dominant gender in Netflix usage.
Source: Tridens Technology
33.3% Of Netflix Users Are Millennials
On the other hand, Gen Z makes up 18.2% of Netflix’s user base.
26.3% of Netflix users come from Generation X, and 22.2% are Baby Boomers.
Source: Tridens Technology
72% Of Internet Users Aged Between 18 And 29 Years Reported Using Netflix
A 2023 survey revealed that 70% of U.S. internet users aged 30 to 49 reported using Netflix between March 2022 and March 2023.
Meanwhile, 69% of U.S. internet users from the 50- 64 age group used Netflix in 2023.
Source: Statista
Netflix Revenue Statistics
Since Netflix is one of the biggest streaming platforms in the world, it provides exceptional service and earns a hefty revenue in return.
In this section, let us explore the financial statistics about Netflix:
Netflix Generated Over $9.37 Billion In Revenue In Q1 2024
This is an increase of over $1.21 billion from Q1 of 2023.
Netflix amassed over $33.72 billion in revenue in 2023, up from $31.61 billion in 2022.
Netflix’s revenue for 2021 was around $29.69 billion, a difference of more than $3 billion from 2020 revenue.
The table below shows Netflix’s yearly revenue over the years:
| Year | Revenue |
|---|---|
| Q1 2024 | $9.37 billion |
| 2023 | $33.72 billion |
| 2022 | $31.61 billion |
| 2021 | $29.69 billion |
| 2020 | $26 billion |
| 2019 | $20.15 billion |
| 2018 | $15.79 billion |
| 2017 | $11.69 billion |
| 2016 | $9.83 billion |
| 2015 | $6.77 billion |
| 2014 | $5.50 billion |
Source: Statista
Netflix Is Estimated To Generate $31 Billion In Subscription Revenue In 2024
Further, Netflix is set to earn over $3.6 billion from ad revenue in 2024.
In 2023, the streaming giant accumulated over $32.3 billion in subscription revenue and $1.4 billion in ad revenue.
The subscription revenue is expected to decrease and reach $26.9 billion by 2027. Meanwhile, the ad revenue is projected to increase by $6 billion between 2023 and 2027, reaching $7.4 billion.
The table below shows the estimated subscription and ad revenue of Netflix between 2023 and 2027:
| Year | Subscription Revenue | Ad Revenue |
|---|---|---|
| 2027* | $26.9 billion | $7.4 billion |
| 2026* | $28.1 billion | $6.3 billion |
| 2025* | $29.6 billion | $5 billion |
| 2024* | $31 billion | $3.6 billion |
| 2023 | $32.3 billion | $1.4 billion |
Source: Statista. *Projected numbers
Netflix Generated $14.87 Billion In Revenue In The U.S. And Canada Region In 2023
The U.S. and Canada region was the most significant contributor to Netflix’s revenue in 2023.
At the same time, the European, Middle Eastern, and African regions generate over $10.55 billion in revenue.
Netflix generated $4.44 billion in revenue in Latin America and $3.76 billion in the Asia Pacific region.
Source: Statista
Netflix Net Income
Netflix Produced Net Income Of $2.33 Billion In Q1 2024
Netflix’s net income for the year 2023 was around $5.40 billion. This was an increase of nearly $910 million from the net income in 2022.
Further, Netflix generated over $4.49 billion in net income in 2022 and $5.11 billion in 2021. This shows that Netflix’s net income dropped in 2022 but increased again in the next year.
The table below shows the net income produced by Netflix over the years:
| Year | Net Income |
|---|---|
| Q1 2024 | $2.33 billion |
| 2023 | $5.40 billion |
| 2022 | $4.49 billion |
| 2021 | $5.11 billion |
| 2020 | $2.76 billion |
| 2019 | $1.86 billion |
| 2018 | $1.21 billion |
| 2017 | $558.93 million |
| 2016 | $186.69 million |
| 2015 | $122.65 million |
| 2014 | $266.81 million |
Source: Statista
Netflix ARPU
Netflix’s Monthly ARPU Was Around $11.64 In 2023
In comparison, Netflix generated an average monthly revenue per user of $11.76 in 2022.
In 2020, Netflix’s monthly ARPU was around $10.91, which increased to $11.67 in 2021.
Here is a table showing Netflix’s monthly ARPU over the years:
| Year | ARPU |
|---|---|
| 2023 | $11.64 |
| 2022 | $11.76 |
| 2021 | $11.67 |
| 2020 | $10.91 |
| 2019 | $10.82 |
| 2018 | $10.31 |
| 2017 | $9.43 |
| 2016 | $8.61 |
Source: Statista
The U.S. And Canada Region Has The Highest Netflix ARPU Of $17.3 In Q1 2024
On the other hand, Europe, the Middle East, and Africa region have an ARPU of $10.92.
The Latin American region has an average revenue per user of $8.29, and the Asia Pacific region has an ARPU of $7.35.
Source: Statista
Netflix Market Share
Netflix Reported A 20% Market Share In The U.S. As Of Q2 2023
On the other hand, Amazon Prime Video had a 21% market share of SVOD services in the U.S.
Disney Plus had a market share of 13%, while HBO Max had a 15% SVOD market share.
Netflix has had a considerable share in the streaming market since the beginning of the digital era. However, with the evolution of the SVOD market, new players are catching up by acquiring significant market shares.
Here is a table showing the market share of streaming services in the U.S.:
| Streaming Service | Market Share |
|---|---|
| Amazon Prime Video | 21% |
| Netflix | 20% |
| Max | 15% |
| Disney+ | 13% |
| Hulu | 11% |
| Paramount+ | 7% |
| Apple TV+ | 6% |
| Other | 7% |
Source: Statista
Netflix Downloads
In this section, let us find out how many app downloads Netflix has.
The Netflix Mobile App Was Downloaded Over 6.7 Million Times In Q2 2023 In The U.S.
The downloads slightly decreased from 7.17 million in the first quarter of 2023.
Netflix’s app had over 28.62 million downloads in 2022 and 32.42 million in 2021.
The highest quarterly downloads of Netflix came in the first quarter of 2019 when the app was downloaded 12.54 million times.
Here is a table showing the number of Netflix downloads over the years:
| Year | Number Of Downloads |
|---|---|
| Q2 2023 | 6.75 million |
| Q1 2023 | 7.17 million |
| 2022 | 28.62 million |
| 2021 | 32.42 million |
| 2020 | 42.07 million |
| 2019 | 42.14 million |
| 2018 | 43.43 million |
| 2017 | 43.94 million |
| 2016 | 47.68 million |
Source: Statista
Netflix Traffic Statistics
Netflix is a common query for users looking for a video streaming service.
In this section, let us explore some statistics related to Netflix traffic.
Netflix.com Received Over 1.77 Billion Site Visits In March 2024
This was an increase of over 3.51% from the previous month.
Netflix’s website was visited more than 1.71 billion times in February 2024.
The site has a bounce rate of 53.82%, and visitors browse 2.24 pages per visit.
Source: Semrush
26.09% of Netflix’s Traffic Came From The U.S. As Of 2024
Of that, 79.9% of the U.S. traffic came from desktops, while 20.1% from mobile devices.
On average, 71.49% of Netflix’s traffic comes from desktops and 28.51% from mobile devices.
India was responsible for 6.63% of all Netflix’s traffic, with 52.96% of traffic originating from mobile devices.
Here is a table showing Netflix’s traffic distribution by country and device:
| Country | Traffic Percentage | Desktop Traffic | Mobile Traffic |
|---|---|---|---|
| United States | 26.09% | 79.9% | 20.1% |
| India | 6.63% | 47.04% | 52.96% |
| Brazil | 6.08% | 65.05% | 34.95% |
| United Kingdom | 4.37% | 82.38% | 17.62% |
| Germany | 4.11% | 81.02% | 18.98% |
Source: Semrush
54.57% Of Netflix Visitors Are Aged 18 to 34 years.
Meanwhile, 22.21% of Netflix visitors are between the ages of 18 and 24.
Besides, the users aged 35 to 44 make up 20.86% of Netflix’s traffic, and 45 to 54-year-olds make up 12.75%.
The table below shows the distribution of Netflix traffic by age group:
| Age Group | Traffic Share |
|---|---|
| 18 to 24 years | 22.21% |
| 25 to 34 years | 32.46% |
| 35 to 44 years | 20.86% |
| 45 to 54 years | 12.75% |
| 55 to 64 years | 7.29% |
| 65+ | 4.44% |
Source: Similarweb
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Conclusion: 269.6 Million Strong Netflix’s Dominance
Netflix has been reigning in the streaming industry since its launch and has the most extensive user base and content.
The streaming platform had a 20% market share as of 2023, but other platforms are also catching up to it.
The digital revolution has affected the video streaming market and changed the content consumption habits of users in 2024.
These were the must-know statistics about Netflix subscribers, usage, revenue, and traffic.
