With over 277.65 million paying subscribers and $18.93 billion in revenue recorded in the first half of 2024, Netflix is considered the undisputed king of the worldwide video streaming market.
However, the scenario is changing, and more streaming services have entered the market, posing significant competition to Netflix in 2024. Here’s the most significant Netflix Statistics where you get it know — users by country, revenue, subscribers, and so on
Top Netflix Subscribers Statistics of 2024
- As of 2024, Netflix has over 277.65 million subscribers.
- The United States has over 66.7 million Netflix subscribers.
- Over a third of Netflix users are Millennials.
- Netflix generated $9.56 billion in revenue in Q2 2024.
- Netflix is projected to generate $31 billion in subscription revenue in 2024.
- Netflix generated a net income of $2.15 billion in Q2 2024.
- Netflix mobile app was downloaded over 6.41 million times in the United States as of Q1 2024.
How Many Subscribers Does Netflix Have?
As of Q2 2024 reports, Netflix has 277.65 million subscribers worldwide.
That is an increase of 2.98% or around 8 million subscribers compared to the past quarter.
Besides, in Q1 2024, the number of Netflix Subscribers increased by 9.32 million compared to 260.28 million subscribers recorded in the last quarter of 2023.
Netflix added 27.78 million subscribers between Q1 and Q4 of 2023.
Here is a table showing the number of Netflix subscribers by quarter:
| Year | Number Of Subscribers |
|---|---|
| Q2 2024 | 277.65 million |
| Q1 2024 | 269.6 million |
| Q4 2023 | 260.28 million |
| Q3 2023 | 247.15 million |
| Q2 2023 | 238.39 million |
| Q1 2023 | 232.5 million |
| Q4 2022 | 230.75 million |
| Q3 2022 | 223.09 million |
| Q2 2022 | 220.67 million |
| Q1 2022 | 221.64 million |
| Q4 2021 | 221.84 million |
| Q3 2021 | 213.56 million |
| Q2 2021 | 209.18 million |
| Q1 2021 | 207.64 million |
Source: Statista
Netflix Will Have Over 298 Million Subscribers By 2029
The SVOD platform is expected to have 274.14 million users by 2025. The number of Netflix customers is predicted to fall, reaching approximately 251 million by 2027.
In addition, May 2024 estimates suggest there will be over 277 million Netflix users by 2028.
Here is a table showing the projected number of subscribers for the upcoming years:
| Year | Netflix Subscribers |
|---|---|
| 2025* | 274.14 million |
| 2026* | 270.7 million |
| 2027* | 251 million |
| 2028* | 277 million |
| 2029* | 298 million |
Source: Statista * Projected numbers
The United States And Canada Region Has 84.11 Million Netflix Subscribers As Of 2024
This region makes up the second-largest Netflix market worldwide.
With over 93.96 million subscribers, Europe, the Middle East, and Africa (EMEA) region is the biggest Netflix market globally.
Latin America has over 49.25 million Netflix subscribers, while Asia Pacific has over 50.32 million subscribers.
Here is a table displaying the Netflix subscribers by Region as of Q2 2024.
| Region | Netflix Subscribers |
|---|---|
| Europe, Middle East, and Africa | 93.96 million |
| U.S. and Canada | 84.11 million |
| Asia Pacific | 50.32 million |
| Latin America | 49.25 million |
Source: Statista
Netflix Users By Country
The United States has the most Netflix subscribers, at 66.7 million as of Q3 2024.
Brazil has around 15.3 million subscribers, while the United Kingdom has over 14.1 million Netflix subscribers.
Germany houses over 13.2 million Netflix users, and France has over 10.1 million users.
Here is a table showing the number of Netflix subscribers by country:
| Country | Number of Netflix Subscribers |
|---|---|
| United States | 66.7 million |
| Brazil | 15.3 million |
| United Kingdom | 14.1 million |
| Germany | 13.2 million |
| France | 10.1 million |
| Mexico | 10 million |
| Japan | 7 million |
| Canada | 6.7 million |
| Australia | 6.5 million |
| India | 5.5 million |
Source: Flix Patrol
Netflix Usage Statistics
Americans Are Estimated To Spend 62.1 Minutes On Netflix In 2024
Comparatively, U.S. citizens spent an average of 61.8 minutes watching Netflix in 2023.
On the other hand, users are estimated to spend 48.7 minutes on YouTube and 58.4 minutes on TikTok in 2024.
The United States Netflix users spent 61.3 minutes on Netflix in 2022.
The table below shows the average time spent by Americans on Netflix.
| Year | Netflix |
|---|---|
| 2024 | 62.1 minutes |
| 2023 | 61.8 minutes |
| 2022 | 61.3 minutes |
| 2021 | 60.5 minutes |
| 2020 | 59.6 minutes |
| 2019 | 53.3 minutes |
Source: Statista
10% Of White Americans Reported Watching Netflix Once Daily In 2022
Moreover, 13% of Blacks and 12% of Hispanics watched Netflix once every day in 2022.
Around 21% of Whites and 18% of Blacks reported watching Netflix a few times per week.
Conversely, 37% of Whites and 20% of Hispanics reported never watching Netflix in 2022.
Source: Statista
25% Of U.S. Millennials Reported Watching Netflix Multiple Times A Day In 2023
Meanwhile, 19% of U.S. Gen Z and 17% of Gen X used Netflix multiple times a day.
Gen Z users are the most avid users of Netflix, and 30% of them reported watching it a few times per week in 2023.
Around 49% of Baby Boomers reported never using Netflix, while 20% watched a few times per week.
The table below shows the frequency of Netflix viewing in the U.S. In 2023:
| Generation | Multiple Times A Day | A Few Times Per Week | Never |
|---|---|---|---|
| Gen Z | 19% | 30% | 12% |
| Millennials | 25% | 23% | 15% |
| Gen X | 17% | 21% | 31% |
| Baby Boomers | 7% | 20% | 49% |
Source: Statista
Netflix User Demographic Statistics
Netflix boasts a diverse and loyal customer base and is popular among users of every age and gender.
Let’s look at the age and gender demographics of Netflix users below.
51% Of Netflix Users Are Female, While 49% Are Male
The gender split of Netflix users is almost evenly distributed, and females are the dominant gender in Netflix usage.
Source: Tridens Technology
33.3% Of Netflix Users Are Millennials
On the other hand, Gen Z makes up 18.2% of Netflix’s user base.
26.3% of Netflix users come from Generation X, and 22.2% are Baby Boomers.
Source: Tridens Technology
72% Of Internet Users Aged Between 18 And 29 Years Reported Using Netflix
A 2023 survey revealed that 70% of U.S. internet users aged 30 to 49 reported using Netflix between March 2022 and March 2023.
Meanwhile, 69% of U.S. internet users from the 50- 64 age group used Netflix in 2023.
Source: Statista
Netflix Revenue 2024
Netflix Generated $9.56 Billion In Revenue In Q2 2024
That’s a 16.8% YoY increase in the quarterly revenue and 2.02% QoQ increase.
In Q1, 2024, Netflix recorded a revenue of $9.37 billion. Hence, when combined together, Netflix’s revenue in the first half of 2024 was $18.93 billion.
Besides, Netflix amassed $33.72 billion in revenue in 2023, up from $31.61 billion in 2022.
The table below shows Netflix’s yearly revenue over the years:
| Year | Revenue |
|---|---|
| Q2 2024 | $9.56 billion |
| Q1 2024 | $9.37 billion |
| 2023 | $33.72 billion |
| 2022 | $31.61 billion |
| 2021 | $29.69 billion |
| 2020 | $26 billion |
| 2019 | $20.15 billion |
| 2018 | $15.79 billion |
| 2017 | $11.69 billion |
| 2016 | $9.83 billion |
| 2015 | $6.77 billion |
| 2014 | $5.50 billion |
Netflix Was Estimated To Generate $31 Billion In Subscription Revenue In 2024
Further, Netflix is anticipated to earn over $3.6 billion from ad revenue in 2024.
Subscription revenue is expected to reach $26.9 billion by 2027. Meanwhile, ad revenue is projected to reach $7.4 billion.
The table below shows the estimated subscription and ad revenue of Netflix between 2023 and 2027:
| Year | Subscription Revenue | Ad Revenue |
|---|---|---|
| 2027* | $26.9 billion | $7.4 billion |
| 2026* | $28.1 billion | $6.3 billion |
| 2025* | $29.6 billion | $5 billion |
| 2024* | $31 billion | $3.6 billion |
| 2023* | $32.3 billion | $1.4 billion |
Source: Statista *Projected numbers
Netflix Revenue By Region
Netflix Generated $14.87 Billion In Revenue In The U.S. And Canada Region In 2023
The U.S. and Canada region significantly contributed to Netflix’s revenue in 2023.
At the same time, the European, Middle Eastern, and African regions generate over $10.55 billion in revenue.
Netflix generated $4.44 billion in revenue in Latin America and $3.76 billion in the Asia Pacific region.
Here is a table displaying the distribution of Netflix revenue by region:
| Region | Netflix Revenue |
|---|---|
| U.S. and Canada | $14.87 million |
| Europe, Middle East, and Africa | $10.56 million |
| Latin America | $4.45 million |
| Asia Pacific | $3.76 million |
Source: Statista
Netflix Net Income
In Q2 2024, Netflix Recorded Net Income Of $2.15 Billion.
That’s a decrease of 7.93% in net income compared to the previous quarter.
Netflix’s net income was $2.33 billion in Q1 2024, an all-time high compared to the past quarters.
Besides, Netflix’s net income for 2023 was around $5.40 billion. This was an increase of nearly $910 million from the net income in 2022.
Further, Netflix generated over $4.49 billion in net income in 2022 and $5.11 billion in 2021. This shows that Netflix’s net income dropped in 2022 but increased again in the next year.
The table below shows the net income produced by Netflix over the years:
| Year | Net Income |
|---|---|
| Q2 2024 | $2.15 billion |
| Q1 2024 | $2.33 billion |
| 2023 | $5.40 billion |
| 2022 | $4.49 billion |
| 2021 | $5.11 billion |
| 2020 | $2.76 billion |
| 2019 | $1.86 billion |
| 2018 | $1.21 billion |
| 2017 | $558.93 million |
| 2016 | $186.69 million |
| 2015 | $122.65 million |
| 2014 | $266.81 million |
Source: Statista
Netflix ARPU
Netflix’s Monthly ARPU Was Around $11.64 In 2023
In comparison, Netflix generated an average monthly revenue per user of $11.76 in 2022.
In 2020, Netflix’s monthly ARPU was around $10.91, which increased to $11.67 in 2021.
Here is a table showing Netflix’s monthly ARPU over the years:
| Year | ARPU |
|---|---|
| 2023 | $11.64 |
| 2022 | $11.76 |
| 2021 | $11.67 |
| 2020 | $10.91 |
| 2019 | $10.82 |
| 2018 | $10.31 |
| 2017 | $9.43 |
| 2016 | $8.61 |
Source: Statista
The U.S. And Canada Region Had The Highest Netflix ARPU Of $17.17 In Q2 2024
On the other hand, the ARPU for Europe, the Middle East, and Africa was $10.8.
The Latin American region has an average revenue per user of $8.28, and the Asia Pacific region has an ARPU of $7.17.
Source: Statista
Netflix Market Share 2024
Netflix holds a 22% share of the SVOD market in the United States.
That makes Netflix the most preferred SVOD platform in the country.
Netflix had 20% of the SVOD market share in the United States in Q2 2023 and was the second most preferred SVOD platform. However, it surpassed the popularity of Amazon Prime Video and is currently the platform with the largest market share.
Here is a table showing the market share of Netflix in the SVOD market in the U.S. as of 2nd Quarter of 2024:
| SVOD Platform | Market Share |
|---|---|
| Netflix | 22% |
| Amazon Prime Video | 22% |
| Max | 14% |
| Disney+ | 11% |
| Hulu | 10% |
| Paramount+ | 9% |
| Apple TV+ | 9% |
| Other | 3% |
Source: Statista
Netflix Downloads
Netflix Mobile App Was Downloaded Over 6.41 Million Times In The United States As Of Q1 2024
That is up by almost 6% compared to the number of downloads recorded in the previous quarter and a 4.74% increase compared to 6.12 million downloads recorded in Q1 2023.
In 2023, Netflix recorded a total download of 24.28 million, a 2.45% increase compared to 23.7 million downloads in 2022.
The following table displays the number of Netflix Mobile App downloads recorded over the past quarters in the United States.
| Year-Quarter | Number of Netflix Downloads in US |
|---|---|
| 2024 Q1 | 6.41 million |
| 2023 Q4 | 6.05 million |
| 2023 Q3 | 6.36 million |
| 2023 Q2 | 5.75 million |
| 2023 Q1 | 6.12 million |
| 2022 Q4 | 5.72 million |
| 2022 Q3 | 6.25 million |
| 2022 Q2 | 5.44 million |
| 2022 Q1 | 6.29 million |
| 2021 Q4 | 8.27 million |
| 2021 Q3 | 8.41 million |
| 2021 Q2 | 7.31 million |
| 2021 Q1 | 8.43 million |
Source: Statista
Netflix Content Statistics
In 2024, Netflix Content Spending Is Projected To Reach $17 Billion
Comparatively, Netflix spent $13 billion on content in 2023. Netflix’s content spending has declined in the past two years and is estimated to rise again in 2024. Most users look for a Netflix free trial to stream the content for free, somehow it impacts the revenue.
In 2021, Netflix spent the highest amount of $17.5 billion on its content.
Here is a table displaying further details about Netflix’s spending on its content over the years.
| Year | Netflix’s Content Spending |
|---|---|
| 2024* | $17 billion |
| 2023 | $13 billion |
| 2022 | $16.7 billion |
| 2021 | $17.5 billion |
| 2020 | $12.5 billion |
| 2019 | $14.6 billion |
| 2018 | $12.04 billion |
| 2017 | $8.91 billion |
| 2016 | $6.88 billion |
| 2012 | $1.75 billion |
* Estimated Values
Source: Statista
With 8,427 Movies And TV Shows, Slovakia Had The Most Content Available On Netflix As Of March 2023
At the same time, countries like Bulgaria and Latvia had the second and the third highest number of movies and TV shows available on Netflix.
Besides, 5,800 content titles are available in the United States alone.
The following table displays the countries with the most content titles available on Netflix as of March 2023.
| Country | Number of Movies and TV Shows |
|---|---|
| Slovakia | 8,427 |
| Bulgaria | 8,272 |
| Latvia | 8,092 |
| Estonia | 8,071 |
| Iceland | 8,012 |
| Lithuania | 7,994 |
| Romania | 7,748 |
| UK | 7,482 |
| Portugal | 7,411 |
Source: Statista
Netflix Traffic Statistics
Netflix is a common query for users looking for a video streaming service.
In this section, let us explore some statistics related to Netflix traffic.
In July 2024, netflix.com Recorded a Monthly Traffic Of 2.19 Billion.
Meanwhile, in June 2024, the monthly traffic on the site was recorded to be 2.18 billion.
Further, in May 2024, the monthly visits recorded on Netflix were also 2.23 billion.
Source: Semrush
17.42% of Netflix’s Traffic Came From The U.S. As Of August 2024
Of that, 83.64% of the U.S. traffic came from desktops, while 16.36% of traffic was from mobile devices.
On average, 79.97% of Netflix’s traffic comes from desktops and 20.03% from mobile devices.
India was responsible for 5.91% of all Netflix’s traffic, with 33.38% of traffic originating from mobile devices.
Here is a table displaying Netflix’s traffic distribution by country and device:
| Country | Traffic Percentage | Desktop Traffic | Mobile Traffic |
|---|---|---|---|
| United States | 17.42% | 83.64% | 16.36% |
| India | 5.91% | 66.62% | 33.38% |
| United Kingdom | 4.68% | 89.46% | 10.54% |
| Brazil | 4.5% | 75.62% | 24.38% |
| Germany | 4.08% | 88.21% | 11.79% |
Source: Semrush
As of July 2024, 54.14% Of Netflix Visitors Are Aged 18 to 34 years.
Meanwhile, 21.67% of Netflix visitors are between the ages of 18 and 24.
Besides, users aged 35 to 44 make up 20.88% of Netflix’s traffic, and 45 to 54-year-olds make up 12.84%.
The table below shows the distribution of Netflix traffic by age group:
| Age Group | Traffic Share |
|---|---|
| 18 to 24 years | 21.67% |
| 25 to 34 years | 32.47% |
| 35 to 44 years | 20.88% |
| 45 to 54 years | 12.84% |
| 55 to 64 years | 7.55% |
| 65+ | 4.60% |
Source: Similarweb
Netflix Employee Statistics
13,000 Employees Worked Full-Time At Netflix In 2023.
This was an increase of 200 full-time employees at Netflix compared to that recorded in the previous year.
In 2022, 12,800 employees worked at Netflix.
The following table provides further details about the number of employees working at Netflix:
| Year | Number of Netflix Employees |
|---|---|
| 2023 | 13,000 |
| 2022 | 12,800 |
| 2021 | 11,300 |
| 2020 | 9,400 |
| 2019 | 8,600 |
| 2018 | 7,100 |
| 2017 | 5,400 |
| 2016 | 4,500 |
| 2015 | 3,500 |
Source: Statista
Most Popular Shows On Netflix
With 252.1 Million Views Just Within The First 91 Days, Wednesday: Season 1 Is The Most Popular Title On Netflix
With 140.7 million views on Netflix, Stranger Things 4 is the second most popular title on Netflix.
The following table displays the most popular titles on Netflix according to the views recorded within the first 91 days of its release as of July 2024.
| Rank | Title | Views |
|---|---|---|
| 1 | Wednesday: Season 1 | 252,100,000 |
| 2 | Stranger Things 4 | 140,700,000 |
| 3 | DAHMER: Monster: The Jeffrey Dahmer Story | 115,600,000 |
| 4 | Bridgerton: Season 1 | 113,300,000 |
| 5 | The Queen’s Gambit: Limited Series | 112,800,000 |
| 6 | Bridgerton: Season 3 | 105,500,000 |
| 7 | The Night Agent: Season 1 | 98,200,000 |
| 8 | Fool Me Once: Limited Series | 98,200,000 |
| 9 | Stranger Things 3 | 94,800,000 |
| 10 | Bridgerton: Season 2 | 93,800,000 |
Source: Netflix
Related Read:
Conclusion: Netflix Has A Strong User Base Of 277.65 Million
Since its launch, Netflix has reigned in the streaming industry, with the most extensive user base and content.
As of 2024, the streaming platform has a 22% market share and is the top preferred streaming service in the United States.
Besides, the growth in Netflix subscribers is also due to the digital revolution, which has affected the video streaming market and changed users’ content consumption habits in 2024, leading to an increase in cord-cutting.
These were the latest statistics about Netflix subscribers, usage, revenue, and traffic.
