Statistics

With an 11% SVOD market share, Disney Plus is one of the most preferred SVOD platforms in the United States. As a result, its subscriber count of Disney Plus core has reached 117.6 million in the country.  Meanwhile, the subscriber […]

With 8% of the market share, Paramount Plus is one of the most popular SVOD platforms in the United States. Besides, the majority of the traffic on its website comes from the United States.  Apart from that, the platform has

YouTube is the second most popular social media platform worldwide, with 2.5 billion active users monthly.  The platform has the highest advertising reach, and the ads on YouTube have the potential to reach all the monthly active users.  Additionally, a

Hulu is one of the most popular streaming services in the United States, and its vast library of content includes hit TV shows, movies, and originals.  Hulu surpassed 52 million paid subscribers in the United States in 2025.  Of these,

As the digital world progressed in the past decade, consumers’ content consumption habits experienced a significant shift. With the forthcoming of video streaming platforms, the use of connected TV is on the rise, and traditional TV will slowly become obsolete.

The video-streaming industry has transformed the way people consume information, news, and entertainment. 1.4 billion people are estimated to use video streaming services worldwide. Besides, when it comes to the entertainment sector in video streaming, Netflix is the most preferred