Statistics

Streaming accounts for 36% of all TV viewing time. This shows that the popularity of streaming services has grown widely worldwide, and the services are now available in the majority of households. Of these streaming services available, Netflix is the […]

YouTube is the second most popular social media platform worldwide, with 2.5 billion active users monthly.  The platform has the highest advertising reach, and the ads on YouTube have the potential to reach all the monthly active users.  Additionally, a

Hulu is one of the most popular streaming services in the United States, and its vast library of content includes hit TV shows, movies, and originals.  Hulu surpassed 52 million paid subscribers in the United States in 2025.  Of these,

As the digital world progressed in the past decade, consumers’ content consumption habits experienced a significant shift. With the forthcoming of video streaming platforms, the use of connected TV is on the rise, and traditional TV will slowly become obsolete.

The video-streaming industry has transformed the way people consume information, news, and entertainment. 1.4 billion people are estimated to use video streaming services worldwide. Besides, when it comes to the entertainment sector in video streaming, Netflix is the most preferred

Amazon is one of the e-commerce giants worldwide, with over 310 million active users, of which over 200 million are Prime members.  Along with eCommerce benefits, Amazon Prime also provides users access to exclusive content through Amazon Prime Video and