With over 282.7 million paying subscribers and $28.76 billion in revenue generated during the first three quarters of 2024. Netflix is regarded as the undisputed leader in the global video streaming market.
Here are the most important Netflix statistics, including worldwide subscribers, user counts by country, revenue, and more.
Netflix Statistics 2024 (Editor’s Pick)
- Netflix has over 282.7 million subscribers as of Q3 2024.
- The United States accounts for more than 66.7 million Netflix subscribers.
- Over one-third of Netflix users are Millennials.
- In Q3 2024, Netflix generated $9.83 billion in revenue.
- Netflix is expected to generate $31 billion in subscription revenue in 2024.
- In Q3 2024, Netflix recorded a net income of $2.36 billion.
- Netflix mobile app was downloaded over 6.41 million times in the United States as of Q1 2024.
How Many Subscribers Does Netflix Have?
Netflix has 282.7 million subscribers worldwide as of Q3 2024.
This represents a 14.4% year-over-year growth and a 1.83% increase, or roughly 5 million subscribers, from the previous quarter.
Furthermore, Netflix added 27.78 million subscribers between Q1 and Q4 of 2023.
Here is a table showing the number of Netflix subscribers by quarter:
| Year | Number Of Subscribers |
|---|---|
| Q3 2024 | 282.7 million |
| Q2 2024 | 277.65 million |
| Q1 2024 | 269.6 million |
| Q4 2023 | 260.28 million |
| Q3 2023 | 247.15 million |
| Q2 2023 | 238.39 million |
| Q1 2023 | 232.5 million |
| Q4 2022 | 230.75 million |
| Q3 2022 | 223.09 million |
| Q2 2022 | 220.67 million |
| Q1 2022 | 221.64 million |
| Q4 2021 | 221.84 million |
| Q3 2021 | 213.56 million |
| Q2 2021 | 209.18 million |
| Q1 2021 | 207.64 million |
Source: Statista
Netflix Will Have Over 298 Million Subscribers By 2029
The SVOD platform is expected to have 274.14 million users by 2025. The number of Netflix customers is predicted to fall, reaching approximately 251 million by 2027.
In addition, May 2024 estimates suggest there will be over 277 million Netflix users by 2028.
Here is a table showing the projected number of subscribers for the upcoming years:
| Year | Netflix Subscribers |
|---|---|
| 2025* | 274.14 million |
| 2026* | 270.7 million |
| 2027* | 251 million |
| 2028* | 277 million |
| 2029* | 298 million |
Source: Statista * Projected numbers
The United States And Canada Region Has 84.8 Million Netflix Subscribers As Of 2024
This region makes up the second-largest Netflix market worldwide.
With over 96.13 million subscribers, Europe, the Middle East, and Africa (EMEA) region is the biggest Netflix market globally.
Latin America has 49.18 million Netflix subscribers, while Asia Pacific has over 52.6 million subscribers.
Here is a table displaying the Netflix subscribers by Region as of Q3 2024.
| Region | Netflix Subscribers |
|---|---|
| Europe, Middle East, and Africa | 96.13 million |
| U.S. and Canada | 84.8 million |
| Asia Pacific | 52.6 million |
| Latin America | 49.18 million |
Source: Statista
Netflix Users By Country
The United States has the most Netflix subscribers, at 66.7 million as of Q3 2024.
Brazil has around 15.3 million subscribers, while the United Kingdom has over 14.1 million Netflix subscribers.
Germany houses over 13.2 million Netflix users, and France has over 10.1 million users.
Here is a table showing the number of Netflix subscribers by country:
| Country | Number Of Netflix Subscribers |
|---|---|
| United States | 66.7 million |
| Brazil | 15.3 million |
| United Kingdom | 14.1 million |
| Germany | 13.2 million |
| France | 10.1 million |
| Mexico | 10 million |
| Japan | 7 million |
| Canada | 6.7 million |
| Australia | 6.5 million |
| India | 5.5 million |
Source: Flix Patrol
Netflix Usage Statistics
Americans Are Estimated To Spend 62.1 Minutes On Netflix In 2024
Comparatively, U.S. citizens spent an average of 61.8 minutes watching Netflix in 2023.
On the other hand, users are estimated to spend 48.7 minutes on YouTube and 58.4 minutes on TikTok in 2024.
The United States Netflix users spent 61.3 minutes on Netflix in 2022.
The table below shows the average time spent by Americans on Netflix.
| Year | Netflix |
|---|---|
| 2024 | 62.1 minutes |
| 2023 | 61.8 minutes |
| 2022 | 61.3 minutes |
| 2021 | 60.5 minutes |
| 2020 | 59.6 minutes |
| 2019 | 53.3 minutes |
Source: Statista
10% Of White Americans Reported Watching Netflix Once Daily In 2022
Moreover, 13% of Blacks and 12% of Hispanics watched Netflix once every day in 2022.
Around 21% of Whites and 18% of Blacks reported watching Netflix a few times per week.
Conversely, 37% of Whites and 20% of Hispanics reported never watching Netflix in 2022.
Source: Statista
25% Of U.S. Millennials Reported Watching Netflix Multiple Times A Day In 2023
Meanwhile, 19% of U.S. Gen Z and 17% of Gen X used Netflix multiple times a day.
Gen Z users are the most avid users of Netflix, and 30% of them reported watching it a few times per week in 2023.
Around 49% of Baby Boomers reported never using Netflix, while 20% watched a few times per week.
The table below shows the frequency of Netflix viewing in the U.S. In 2023:
| Generation | Multiple Times A Day | A Few Times Per Week | Never |
|---|---|---|---|
| Gen Z | 19% | 30% | 12% |
| Millennials | 25% | 23% | 15% |
| Gen X | 17% | 21% | 31% |
| Baby Boomers | 7% | 20% | 49% |
Source: Statista
Netflix User Demographic Statistics
Netflix boasts a diverse and loyal customer base and is popular among users of every age and gender.
Let’s look at the age and gender demographics of Netflix users below.
51% Of Netflix Users Are Female, While 49% Are Male
The gender split of Netflix users is almost evenly distributed, and females are the dominant gender in Netflix usage.
Source: Tridens Technology
33.3% Of Netflix Users Are Millennials
On the other hand, Gen Z makes up 18.2% of Netflix’s user base.
26.3% of Netflix users come from Generation X, and 22.2% are Baby Boomers.
Source: Tridens Technology
72% Of Internet Users Aged Between 18 And 29 Years Reported Using Netflix
A 2023 survey revealed that 70% of U.S. internet users aged 30 to 49 reported using Netflix between March 2022 and March 2023.
Meanwhile, 69% of U.S. internet users from the 50- 64 age group used Netflix in 2023.
Source: Statista
Netflix Revenue 2024
Netflix recorded $9.83 billion in revenue for Q3 2024.
This reflects a year-over-year increase of 15% and a quarter-over-quarter rise of 2.78%.
In Q2 2024, Netflix generated $9.56 billion, followed by $9.37 billion in Q3, leading to a cumulative revenue of $28.76 billion across all three quarters.
Additionally, Netflix projects that it will generate $10.13 billion in revenue for Q4 2024.
The table below shows Netflix’s yearly revenue over the years:
| Year | Revenue |
|---|---|
| 2024 (Up to Q3) | $28.76 billion |
| 2023 | $33.72 billion |
| 2022 | $31.61 billion |
| 2021 | $29.69 billion |
| 2020 | $26 billion |
| 2019 | $20.15 billion |
| 2018 | $15.79 billion |
| 2017 | $11.69 billion |
| 2016 | $9.83 billion |
| 2015 | $6.77 billion |
| 2014 | $5.50 billion |
Source: Statista, Netflix.
Netflix Was Estimated To Generate $31 Billion In Subscription Revenue In 2024
Further, Netflix is anticipated to earn over $3.6 billion from ad revenue in 2024.
Subscription revenue is expected to reach $26.9 billion by 2027. Meanwhile, ad revenue is projected to reach $7.4 billion.
The table below shows the estimated subscription and ad revenue of Netflix between 2023 and 2027:
| Year | Subscription Revenue | Ad Revenue |
|---|---|---|
| 2027* | $26.9 billion | $7.4 billion |
| 2026* | $28.1 billion | $6.3 billion |
| 2025* | $29.6 billion | $5 billion |
| 2024* | $31 billion | $3.6 billion |
| 2023* | $32.3 billion | $1.4 billion |
Source: Statista *Projected numbers
Netflix Revenue By Region
Netflix Generated $14.87 Billion In Revenue In The U.S. And Canada Region In 2023
The U.S. and Canada region significantly contributed to Netflix’s revenue in 2023.
At the same time, the European, Middle Eastern, and African regions generate over $10.55 billion in revenue.
Netflix generated $4.44 billion in revenue in Latin America and $3.76 billion in the Asia Pacific region.
Here is a table displaying the distribution of Netflix revenue by region:
| Region | Netflix Revenue |
|---|---|
| U.S. and Canada | $14.87 million |
| Europe, Middle East, and Africa | $10.56 million |
| Latin America | $4.45 million |
| Asia Pacific | $3.76 million |
Source: Statista
Netflix Net Income
Netflix reported a net income of $2.36 billion in Q3 2024, marking an all-time high compared to previous quarters.
In Q2 2024, the company recorded a net income of $2.15 billion, while in Q1, it reported $2.33 billion.
Besides, Netflix’s net income for 2023 was around $5.40 billion, an increase of nearly $910 million from the net income in 2022.
The table below shows the net income produced by Netflix over the years:
| Year | Net Income |
|---|---|
| Q3 2024 | $2.36 billion |
| Q2 2024 | $2.15 billion |
| Q1 2024 | $2.33 billion |
| 2023 | $5.40 billion |
| 2022 | $4.49 billion |
| 2021 | $5.11 billion |
| 2020 | $2.76 billion |
| 2019 | $1.86 billion |
| 2018 | $1.21 billion |
| 2017 | $558.93 million |
Netflix ARPU
Netflix’s Monthly ARPU Was Around $11.64 In 2023
In comparison, Netflix generated an average monthly revenue per user of $11.76 in 2022.
In 2020, Netflix’s monthly ARPU was around $10.91, which increased to $11.67 in 2021.
Here is a table showing Netflix’s monthly ARPU over the years:
| Year | ARPU |
|---|---|
| 2023 | $11.64 |
| 2022 | $11.76 |
| 2021 | $11.67 |
| 2020 | $10.91 |
| 2019 | $10.82 |
| 2018 | $10.31 |
| 2017 | $9.43 |
| 2016 | $8.61 |
Source: Statista
The U.S. And Canada Region Had The Highest Netflix ARPU Of $17.06 In Q3 2024
On the other hand, the ARPU for Europe, the Middle East, and Africa was $10.99.
The Latin American region has an average revenue per user of $8.4, and the Asia Pacific region has an ARPU of $7.31.
Source: Statista
Netflix Market Share 2024
Netflix is the second most popular SVOD platform in the United States, with a 21% share of the market.
Meanwhile, Amazon Prime has surpassed Netflix and is now the leading SVOD platform in the country.
Here is a table showing the market share of Netflix in the SVOD market in the U.S. as of 3rd Quarter of 2024:
| SVOD Platform | Market Share |
|---|---|
| Amazon Prime Video | 22% |
| Netflix | 21% |
| Max | 13% |
| Disney+ | 12% |
| Hulu | 10% |
| Paramount+ | 9% |
| Apple TV+ | 8% |
| Peacock | 1% |
| Other | 3% |
Source: Statista
Netflix Downloads
Netflix Mobile App Was Downloaded Over 6.41 Million Times In The United States As Of Q1 2024
That is up by almost 6% compared to the number of downloads recorded in the previous quarter and a 4.74% increase compared to 6.12 million downloads recorded in Q1 2023.
In 2023, Netflix recorded a total download of 24.28 million, a 2.45% increase compared to 23.7 million downloads in 2022.
The following table displays the number of Netflix Mobile App downloads recorded over the past quarters in the United States.
| Year-Quarter | Number Of Netflix Downloads In US |
|---|---|
| 2024 Q1 | 6.41 million |
| 2023 Q4 | 6.05 million |
| 2023 Q3 | 6.36 million |
| 2023 Q2 | 5.75 million |
| 2023 Q1 | 6.12 million |
| 2022 Q4 | 5.72 million |
| 2022 Q3 | 6.25 million |
| 2022 Q2 | 5.44 million |
| 2022 Q1 | 6.29 million |
| 2021 Q4 | 8.27 million |
| 2021 Q3 | 8.41 million |
| 2021 Q2 | 7.31 million |
| 2021 Q1 | 8.43 million |
Source: Statista
Netflix Content Statistics
In 2024, Netflix Content Spending Is Projected To Reach $17 Billion
Comparatively, Netflix spent $13 billion on content in 2023. Netflix’s content spending has declined in the past two years and is estimated to rise again in 2024. Most users look for a Netflix free trial to stream the content for free, somehow it impacts the revenue.
In 2021, Netflix spent the highest amount of $17.5 billion on its content.
Here is a table displaying further details about Netflix’s spending on its content over the years.
| Year | Netflix’s Content Spending |
|---|---|
| 2024* | $17 billion |
| 2023 | $13 billion |
| 2022 | $16.7 billion |
| 2021 | $17.5 billion |
| 2020 | $12.5 billion |
| 2019 | $14.6 billion |
| 2018 | $12.04 billion |
| 2017 | $8.91 billion |
| 2016 | $6.88 billion |
| 2012 | $1.75 billion |
* Estimated Values
Source: Statista
With 8,427 Movies And TV Shows, Slovakia Had The Most Content Available On Netflix As Of March 2023
At the same time, countries like Bulgaria and Latvia had the second and the third highest number of movies and TV shows available on Netflix.
Besides, 5,800 content titles are available in the United States alone.
The following table displays the countries with the most content titles available on Netflix as of March 2023.
| Country | Number Of Movies And TV Shows |
|---|---|
| Slovakia | 8,427 |
| Bulgaria | 8,272 |
| Latvia | 8,092 |
| Estonia | 8,071 |
| Iceland | 8,012 |
| Lithuania | 7,994 |
| Romania | 7,748 |
| UK | 7,482 |
| Portugal | 7,411 |
Source: Statista
Netflix Employee Statistics
13,000 Employees Worked Full-Time At Netflix In 2023.
This was an increase of 200 full-time employees at Netflix compared to that recorded in the previous year.
In 2022, 12,800 employees worked at Netflix.
The following table provides further details about the number of employees working at Netflix:
| Year | Number Of Netflix Employees |
|---|---|
| 2023 | 13,000 |
| 2022 | 12,800 |
| 2021 | 11,300 |
| 2020 | 9,400 |
| 2019 | 8,600 |
| 2018 | 7,100 |
| 2017 | 5,400 |
| 2016 | 4,500 |
| 2015 | 3,500 |
Source: Statista
Most Popular Shows On Netflix
With 252.1 Million Views Just Within The First 91 Days, Wednesday: Season 1 Is The Most Popular Title On Netflix
With 140.7 million views on Netflix, Stranger Things 4 is the second most popular title on Netflix.
The following table displays the most popular titles on Netflix according to the views recorded within the first 91 days of its release as of July 2024.
| Rank | Title | Views |
|---|---|---|
| 1 | Wednesday: Season 1 | 252,100,000 |
| 2 | Stranger Things 4 | 140,700,000 |
| 3 | DAHMER: Monster: The Jeffrey Dahmer Story | 115,600,000 |
| 4 | Bridgerton: Season 1 | 113,300,000 |
| 5 | The Queen’s Gambit: Limited Series | 112,800,000 |
| 6 | Bridgerton: Season 3 | 105,500,000 |
| 7 | The Night Agent: Season 1 | 98,200,000 |
| 8 | Fool Me Once: Limited Series | 98,200,000 |
| 9 | Stranger Things 3 | 94,800,000 |
| 10 | Bridgerton: Season 2 | 93,800,000 |
Source: Netflix
Netflix Statistics Summary For 2024
- Subscribers: 282.7 million (Q3)
- Revenue: $28.76 billion (Q1-Q3)
- U.S. Subscribers: 66.7 million (Q3)
- Average Time Spent: 62.1 minutes
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Conclusion: Netflix Has A Strong User Base Of 282.7 Million Subscribers
Since its inception, Netflix has dominated the streaming industry, boasting the largest user base and a diverse content library.
As of 2024, the platform holds a 21% market share, making it the second most favored streaming service in the United States.
Additionally, the rise in Netflix subscribers can be attributed to the digital revolution, which has transformed the video streaming landscape and altered users’ content consumption habits in 2024, increasing cord-cutting.
These were the latest statistics about Netflix subscribers, usage, revenue, and traffic.
