NBCUniversal’s streaming service, Peacock has steadily grown in the competitive streaming world.
As of Q3 2024, Peacock has grown to 36 million subscribers, with numbers expected to keep climbing as more people shift to streaming for their entertainment.
Peacock now accounts for 1.4% of U.S. TV screen time. Big events like the Paris 2024 Olympics have boosted the platform’s viewership, driving a third increase in engagement.
This article covers the latest insights about Peacock, including its number of subscribers, user demographics, revenue, market share, and more.
Peacock Statistics 2024 (Major Insights)
- Peacock has 36 million subscribers as of 2024.
- Peacock’s revenue for the first three quarters of 2024 is $3.6 billion.
- Peacock accounts for 1.4% of U.S. streaming time.
- The Paris 2024 Olympics boosted Peacock’s viewership by 33%.
- Peacock captures a 1% share of the SVOD services market.
How Many Peacock Subscribers Are There?
In the third quarter of 2024, Peacock reached 36 million subscribers, reflecting a strong 29% year-over-year growth rate.
This represents a 3 million subscriber increase from Q2, which reported 33 million subscribers.
By the end of 2023, Peacock had 31 million subscribers. In just the first three quarters of 2024, it added another 5 million, showing strong growth and a steady ability to draw in new viewers.
Here is a table showing the number of paid Peacock subscribers in the U.S. recorded over the past quarters:
| Year | Peacock Subscribers |
|---|---|
| Q3 2024 | 36 million |
| Q2 2024 | 33 million |
| Q1 2024 | 34 million |
| Q4 2023 | 31 million |
| Q3 2023 | 28 million |
| Q2 2023 | 24 million |
| Q1 2023 | 22 million |
| Q4 2022 | 21 million |
| Q3 2022 | 16 million |
| Q2 2022 | 13 million |
| Q1 2022 | 13 million |
| Q4 2021 | 9 million |
| Q2 2021 | 4 million |
Peacock Is Expected To Have 76 Million Viewers By 2024
The number of Peacock viewers was estimated to be 70.7 million in 2023, and by 2026, this number is projected to reach 84.2 million.
Besides, the number of Peacock viewers is anticipated to increase by 10.79% between 2024 and 2026.
Here is a table with the estimated number of Peacock viewers in the U.S.:
| Year | Number Of Peacock Viewers |
|---|---|
| 2026* | 84.2 million |
| 2025* | 80.6 million |
| 2024* | 76 million |
| 2023* | 70.7 million |
| 2022* | 64.3 million |
| 2021 | 51.5 million |
| 2020 | 23.1 million |
Source: Statista
77.7% Of Peacock Subscribers Use Ad-Supported Plan As Of 2024
Peacock has the second-highest share of ad-supported plan users.
Meanwhile, Amazon Prime Video has the highest number of ad-supported viewers worldwide, at 80%.
The following table displays the percentage of ad-supported viewers on different OTT platforms as of 2024.
| Streaming Platform | Ad-Supported Plan Users |
|---|---|
| Amazon Prime Video | 80% |
| Peacock | 77.7% |
| Paramount Plus | 73.2% |
| Hulu | 68.1% |
| Disney Plus | 25% |
| Max | 20.8% |
| Netflix | 7.5% |
If you’re looking to try Peacock, you can sign up for the Peacock TV free trial here.
Source: Emarketer.
Peacock Was Used By 27% Of U.S Households In 2022
This means that almost 3 in every 10 U.S. households were using Peacock in 2022.
Netflix had the highest SVOD penetration rate of 78% in the U.S. in 2022.
At the same time, Amazon Prime Video had a 72% penetration rate, while Hulu had a 50% penetration rate in the U.S.
The table below shows the penetration rate of top SVOD platforms in the U.S. 2022:
| Platform | Penetration Rate |
|---|---|
| Netflix | 78% |
| Amazon Prime Video | 72% |
| Hulu | 50% |
| Disney+ | 47% |
| HBO Max | 36% |
| Peacock | 27% |
| Paramount+ | 25% |
| Apple TV+ | 19% |
| Discovery+ | 9% |
| Refused | 2% |
Source: Statista
Peacock Ranks As The 7th Most Subscribed Streaming Platform Worldwide
Peacock has drawn in 36 million subscribers, making it the seventh most popular streaming service worldwide.
Offering more than 50 live channels and an incredible 81,000+ hours of on-demand content, Peacock has come a long way and continues attracting audiences with its diverse entertainment options.
Here is a table highlighting the top streaming services by subscriber count:
| Streaming Services | Subscribers |
|---|---|
| Netflix | 282.7 million |
| Amazon Prime Video | 200 million |
| Disney+ | 153.6 million |
| Max | 95.8 million |
| Paramount+ | 71.2 million |
| Hulu | 51.1 million |
| Peacock | 36 million |
| Apple TV+ | 25 million |
| ESPN+ | 24.8 million |
| Starz | 15.79 million |
Peacock User Demographics
Peacock has attracted and retained a significant and diverse user base in the U.S.
In this section, we will find out about the age and gender demographics of Peacock users.
50.17% Of Peacock’s Users Are Male, While 49.83% Are Female
This indicates a nearly equal gender distribution among Peacock’s global audience, with little disparity between male and female visitors.
Source: SImilarweb.
As Of Q3 2024, 52.79% Of Peacock’s Visitors Fall Within The Age Range Of 25 To 44
This makes them the largest age group on the platform.
In comparison, 16.58% of visitors are in a younger demographic, while only 6.34% of Peacock’s audience is aged 65 and above.
The table below shows the age demographics of Peacock visitors as of 2024:
| Age Group | Peacock Visitor |
|---|---|
| 18 to 24 | 13.55% |
| 25 to 34 | 31.32% |
| 35 to 44 | 21.47% |
| 45 to 54 | 16.58% |
| 55 to 64 | 10.74% |
| 65+ | 6.34% |
Source: Similarweb
Peacock Revenue Statistics
Let us explore some financial statistics about Peacock’s streaming service.
In Q3 2024, Peacock Achieved A Revenue Of $1.5 Billion
This marks an impressive 82% growth compared to the same period last year and a 50% increase from Q2 2024 when revenue stood at $1 billion.
Overall, Peacock’s revenue for the first three quarters of 2024 reached $3.6 billion, already surpassing its total 2023 revenue of $3.3 billion.
According to Comcast, much of the Q3 revenue spike can be attributed to the broadcast of the Paris Olympics, which attracted substantial viewer engagement and advertising.
The following table displays the revenue registered by Peacock over the years.
| Year | Peacock Revenue |
|---|---|
| 2024 (Upto Q3) | $3.6 billion |
| 2023 | $3.3 billion |
| 2022 | $2.1 billion |
| 2021 | $778 million |
| 2020 | $118 million |
Source: Comcast
Peacock Lost $639 Million In the First Quarter Of 2024
That’s a decrease in the loss recorded in the past quarters.
Peacock lost $825 million in the last quarter of 2023 and $704 million in the first quarter of 2023.
The platform lost a total of $2.75 billion in 2023, a decrease of 8.33% compared to a loss of $3 billion recorded in 2022.
Sources: IndieWire, Comcast, Hollywood reporter.
Peacock’s Ad Revenue Has An Expected CAGR Of 15% Between 2023 And 2026
In comparison, Netflix is expected to exhibit the highest ad-revenue growth with a compound annual growth rate of 59% between 2023 and 2026.
On the other hand, Disney Plus is projected to grow at 37% CAGR, while Warner Bros and Discovery are expected to grow at a 17% CAGR.
Streaming services with the highest growth in ad revenue after Netflix are Disney Plus and Paramount+.
Here is a table displaying the projected CAGR of top video streaming platforms between 2022 and 2026:
| Streaming Platform | Expected CAGR |
|---|---|
| Netflix | 59% |
| Disney Plus | 37% |
| Paramount+ | 25% |
| Hulu | 18% |
| Warner Bros. Discovery | 17% |
| Peacock | 15% |
Source: Statista
Peacock Is Expected To Generate $2.7 Billion In Ad Revenue By 2026
On the other hand, Hulu is projected to generate the highest ad revenue of $5 billion by 2026.
The estimates suggest that Netflix will generate $1.7 billion and Pluto TV will generate 1.5 billion ad revenue by 2026.
The table below shows the expected ad revenue of top ad-supported video streaming services in the U.S. by 2026:
| Platform | Expected Ad Revenue |
|---|---|
| Hulu | $5 billion |
| Peacock | $2.7 billion |
| Netflix | $1.7 billion |
| Pluto TV | $1.5 billion |
| Disney Plus | $1.4 billion |
| The Roku Channel | $1.3 billion |
| Tubi | $1.1 billion |
| Paramount Plus | $1.1 billion |
| Warner Bros. Discovery | $0.8 billion |
Source: Statista
Peacock Market Share
As of Q3 2024, Peacock holds 1% of the SVOD market share in the United States.
It is the 8th most popular streaming service in the country, trailing behind Paramount Plus and Apple TV+. In comparison, Amazon Prime leads the market with a 22% share, followed closely by Netflix at 21%.
Below is a table showing Peacock’s market share within the U.S. SVOD market as of Q3 2024:
| Streaming Service | SVOD Market Share |
|---|---|
| Amazon Prime Video | 22% |
| Netflix | 21% |
| Max | 13% |
| Disney+ | 12% |
| Hulu | 10% |
| Paramount+ | 9% |
| Apple TV+ | 8% |
| Peacock | 1% |
| Other | 4% |
Source: Statista
Additional Peacock Statistics
In this section, let us explore some general statistics about the Peacock streaming service.
Users Can Create Up To 6 Profiles On Peacock
On a Peacock account, users are allowed to create 6 profiles and can stream three devices simultaneously.
Plus, users can create a regular or a kids’ profile on Peacock.
Source: Peacock
As of September 2024, Peacock holds a 1.4% share of total TV screen time in the U.S.
Streaming services as a whole account for nearly 41% of video content consumption, with cable making up 26.1%.
YouTube leads the market with the largest share of 10.6%, followed by Netflix at 7.9%. Amazon Prime Video captures 3.6% of U.S. TV screen time.
Here is a table showing the screen timeshare of video streaming platforms in the U.S.:
| Platform | Screen Timeshare |
|---|---|
| YouTube | 8.5% |
| Netflix | 7.9% |
| Amazon Prime Video | 3.6% |
| Disney Plus | 2.5% |
| Hulu | 2.4% |
| Tubi | 1.7% |
| Roku Channel | 1.6% |
| Peacock | 1.4% |
| HBO Max | 1.2% |
| Paramount+ | 1.2% |
| Pluto TV | 0.7% |
| Other Streaming | 6.2% |
Source: Nielsen
There Are Over 3,950 Movies On Peacock U.S. As Of October 2023
2,683 movies were streaming on Peacock in 2022, and only 759 movies in 2021.
Comparatively, Prime Video has more than 12,071 movies, and Netflix has 3,977 movies as of 2023.
With around 14,670 movies, Amazon Prime Video had the highest number of movies in 2021.
Here is a table showing the number of movies on top U.S. streaming platforms in 2023 and 2021:
| Platform | Number Of Movies In 2023 | Number Of Movies In 2022 |
|---|---|---|
| Peacock | 3,950 | 2,683 |
| Prime Video | 12,071 | 10,285 |
| Netflix | 3,977 | 3,921 |
| Hulu | 2,419 | 1,209 |
| Max | 2,168 | 2,558 |
| Disney+ | 1,400 | 1,246 |
Source: Statista
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Conclusion: Peacock Has 36 Million Subscribers As of 2024
With 36 million subscribers as of Q3 2024 and a projected viewer base of 76 million by the end of the year, Peacock has become one of the most popular streaming services in the United States.
The platform holds a 1% share of the SVOD market and accounts for 1.4% of total TV screen time in the U.S., reflecting consistent and steady growth.
Major events like the Paris 2024 Olympics have played a key role in boosting viewership by 33%, helping to drive Peacock’s revenue to $1.5 billion in Q3 2024.
