Peacock Statistics (2025): Users, Subscribers & Revenue

NBCUniversal’s streaming service, Peacock, has steadily grown even in the competitive streaming world.

According to updated 2025 reports, Peacock has grown to 36 million subscribers, and the number is expected to keep climbing as more people shift to streaming for their entertainment. 

Peacock now accounts for 1.4% of U.S. TV screen time. Big events like the Paris 2024 Olympics have boosted the platform’s viewership, driving a third increase in engagement.

This article covers the latest insights about Peacock, including its number of subscribers, user demographics, revenue, market share, and more. 

Peacock Statistics 2025: Key Highlights Of The Year

• Peacock has 36 million subscribers as of 2025.
• Peacock’s revenue for the first three quarters of 2024 is $3.6 billion.
• Peacock accounts for 1.4% of U.S. streaming time.
• The Paris 2024 Olympics boosted Peacock’s viewership by 33%.
• Peacock captures a 1% share of the SVOD services market.

How Many Peacock Subscribers Are There?

As of 2025, Peacock reached 36 million subscribers, reflecting a strong 29% year-over-year growth rate.

This represents a 3 million subscriber increase from Q2 2024, which reported 33 million subscribers. 

By the end of 2023, Peacock had 31 million subscribers. In just the first three quarters of 2024, it added another 5 million, showing strong growth and a steady ability to draw in new viewers.

Here is a table showing the number of paid Peacock subscribers in the U.S. recorded over the past quarters:

Source: Statista, Comcast

Peacock Is Expected To Have 80.6 Million Viewers By 2025

The number of Peacock viewers was estimated to be 70.7 million in 2023, and by 2026, this number is projected to reach 84.2 million. 

Besides, the number of Peacock viewers is anticipated to increase by 10.79% between 2024 and 2026. 

Here is a table with the estimated number of Peacock viewers in the U.S.:

Source: Statista

77.7% Of Peacock Subscribers Use Ad-Supported Plan As Of 2025

Peacock has the second-highest share of ad-supported plan users. 

Meanwhile, Amazon Prime Video has the highest number of ad-supported viewers worldwide, at 80%.

The following table displays the percentage of ad-supported viewers on different OTT platforms as of 2025.

If you’re looking to try Peacock, you can sign up for the Peacock TV free trial here.

Source: Emarketer. 

Peacock Was Used By 27% Of U.S Households In 2022

This means that almost 3 in every 10 U.S. households were using Peacock in 2022.

Netflix had the highest SVOD penetration rate of 78% in the U.S. in 2022.

At the same time, Amazon Prime Video had a 72% penetration rate, while Hulu had a 50% penetration rate in the U.S.

The table below shows the penetration rate of top SVOD platforms in the U.S. 2022:

Source: Statista

Peacock Ranks As The 7th Most Subscribed Streaming Platform Worldwide

Peacock has drawn in 36 million subscribers, making it the seventh most popular streaming service worldwide. 

Offering more than 50 live channels and an incredible 81,000+ hours of on-demand content, Peacock has come a long way and continues attracting audiences with its diverse entertainment options.

Here is a table highlighting the top streaming services by subscriber count:

Peacock User Demographics

Peacock has attracted and retained a significant and diverse user base in the U.S. 

In this section, we will find out about the age and gender demographics of Peacock users.

50.17% Of Peacock’s Users Are Male, While 49.83% Are Female

This indicates a nearly equal gender distribution among Peacock’s global audience, with little disparity between male and female visitors.

Source: SImilarweb.

As Of Q3 2024, 52.79% Of Peacock’s Visitors Fall Within The Age Range Of 25 To 44

This makes them the largest age group on the platform.

In comparison, 16.58% of visitors are in a younger demographic, while only 6.34% of Peacock’s audience is aged 65 and above. 

The table below shows the age demographics of Peacock visitors as of 2024:

Source: Similarweb

Peacock Revenue Statistics

Let us explore some financial statistics about Peacock’s streaming service.

Peacock Achieved An Increase in Revenue Of $1.2 billion in Q1 2025

According to Comcast’s Q1 2025 earnings report, Peacock brought in $1.2 billion in revenue, marking a 16% year-over-year increase compared to Q1 2024. This growth was fueled by rising paid subscriber counts and stronger content engagement.

For context, Q2 2024 revenue stood at $1 billion, meaning Q1 2025 saw a 20% quarter-over-quarter increase. Much of Peacock’s strong 2024 performance was also attributed to the Paris Olympics broadcast in Q3, which significantly boosted both viewership and ad revenue.

The following table displays the revenue registered by Peacock over the years. 

Source: Comcast

*projected based on Q1 performance

Peacock’s Ad Revenue Has An Expected CAGR Of 15% Between 2023 And 2026

In comparison, Netflix is expected to exhibit the highest ad-revenue growth with a compound annual growth rate of 59% between 2023 and 2026.

On the other hand, Disney Plus is projected to grow at 37% CAGR, while Warner Bros and Discovery are expected to grow at a 17% CAGR.

Streaming services with the highest growth in ad revenue after Netflix are Disney Plus and Paramount+.

Here is a table displaying the projected CAGR of top video streaming platforms between 2022 and 2026:

Source: Statista

Peacock Is Expected To Generate $2.7 Billion In Ad Revenue By 2026

On the other hand, Hulu is projected to generate the highest ad revenue of $5 billion by 2026.

The estimates suggest that Netflix will generate $1.7 billion and Pluto TV will generate 1.5 billion ad revenue by 2026.

The table below shows the expected ad revenue of top ad-supported video streaming services in the U.S. by 2026:

Source: Statista

Peacock Market Share

As of Q3 2024, Peacock holds 1% of the SVOD market share in the United States. 

It is the 8th most popular streaming service in the country, trailing behind Paramount Plus and Apple TV+. In comparison, Amazon Prime leads the market with a 22% share, followed closely by Netflix at 21%. 

Below is a table showing Peacock’s market share within the U.S. SVOD market as of Q3 2024:

Source: Statista

Additional Peacock Statistics

In this section, let us explore some general statistics about the Peacock streaming service.

Users Can Create Up To 6 Profiles On Peacock

On a Peacock account, users are allowed to create 6 profiles and can stream three devices simultaneously. 

Plus, users can create a regular or a kids’ profile on Peacock. 

Source: Peacock

As of September 2024, Peacock holds a 1.4% share of total TV screen time in the U.S. 

Streaming services as a whole account for nearly 41% of video content consumption, with cable making up 26.1%. 

YouTube leads the market with the largest share of 10.6%, followed by Netflix at 7.9%. Amazon Prime Video captures 3.6% of U.S. TV screen time.

Here is a table showing the screen timeshare of video streaming platforms in the U.S.:

Source: Nielsen

There Are Over 3,950 Movies On Peacock U.S. As Of October 2023

2,683 movies were streaming on Peacock in 2022, and only 759 movies in 2021. 

Comparatively, Prime Video has more than 12,071 movies, and Netflix has 3,977 movies as of 2023.

With around 14,670 movies, Amazon Prime Video had the highest number of movies in 2021.

Here is a table showing the number of movies on top U.S. streaming platforms in 2023 and 2021:

Source: Statista

Related Read:

• Cable TV Statistics
• Cord Cutting Data

Conclusion: Peacock Has 41 Million Subscribers As of 2025

With 41 million subscribers as of 2025 and a projected viewer base of 76 million by the end of the year, Peacock has become one of the most popular streaming services in the United States.

The platform holds a 1% share of the SVOD market and accounts for 1.4% of total TV screen time in the U.S., reflecting consistent and steady growth.  

Major events like the Paris 2024 Olympics have played a key role in boosting viewership by 33%, and may help to drive Peacock’s revenue to $4.9 billion in 2025.