The video-streaming industry has transformed the way people consume information, news, and entertainment. As of 2024, 1.4 billion people are estimated to use video streaming services worldwide.
Besides, when it comes to the entertainment sector in video streaming, Netflix is the most preferred SVOD platform worldwide, with 36% of consumers preferring it over the other platforms.
Let’s explore in detail the video streaming industry, market, users, user behavior, live streaming, and more in this article.
Top Video Streaming Statistics 0f 2024
- In 2024, the video streaming market worldwide is estimated to reach $108.50 billion.
- 99% of American households have subscribed to at least one streaming service.
- 8.6% of people worldwide stream videos on YouTube, making it the most preferred video streaming platform worldwide.
- 36% of video consumers prefer video streaming, making it the preferred video consumption format.
- With 269.6 million subscribers, Netflix is the most subscribed SVOD platform worldwide.
- The livestream video gaming market is anticipated to have 1.3 billion users by the end of 2024.
- 28.5% of the internet users watched live streaming in Q4 2023.
Video Marketing Industry Statistics
The video streaming market worldwide is estimated to reach $108.50 billion in 2024.
Further, the market is projected to grow at a CAGR of 8.27% from 2024 to 2027. As a result, the market size of the video streaming industry is estimated to reach $137.70 billion in 2027.
Besides, in 2023, the video streaming market was valued at $95.88 billion in 2023.
Here is a table displaying the revenue generated by the video streaming market over the years.
| Year | Video Streaming Market Revenue | Market Growth Rate |
|---|---|---|
| 2027* | 137.70 billion | 6.9% |
| 2026* | 128.80 billion | 8.2% |
| 2025* | 119.10 billion | 9.8% |
| 2024* | 108.50 billion | 13.2% |
| 2023 | 95.88 billion | 18.0% |
| 2022 | 81.26 billion | 10.0% |
| 2021 | 73.86 billion | 24.3% |
| 2020 | 59.40 billion | 34.5% |
| 2019 | 44.16 billion | 27.4% |
| 2018 | 34.65 billion | 24.4% |
| 2017 | 27.86 billion | – |
Source: Statista
The average revenue per user in the video streaming market is estimated to be $76.58 in 2024.
Comparatively, the market’s ARPU was recorded to be $73.51 in 2024, an increase of around $3 between 2023 and 2024.
Further, the average revenue per user in the video streaming market is anticipated to reach $83.69 by 2027.
Here is a table displaying the average revenue per user in the video streaming market recorded over the years.
| Year | Average Revenue Per User Of The Video Streaming Market |
|---|---|
| 2027* | $83.69 |
| 2026* | $81.33 |
| 2025* | $78.97 |
| 2024* | $76.58 |
| 2023 | $73.51 |
| 2022 | $69.61 |
| 2021 | $65.13 |
| 2020 | $60.21 |
| 2019 | $54.86 |
| 2018 | $49.64 |
| 2017 | $45.03 |
Source: Statista.
Video Streaming Users
The video Streaming market is anticipated to have 1.4 billion users as of 2024.
Comparatively, the industry had 1.3 billion users in 2023. That shows an estimated increase of 0.1 billion SVOD market users in 2024.
Further, the SVOD market users are anticipated to reach 1.6 billion users by 2027.
Here is a table displaying the number of SVOD market users over the years.
| Year | SVOD Market Users |
|---|---|
| 2027* | 1.6 billion |
| 2026* | 1.6 billion |
| 2025* | 1.5 billion |
| 2024* | 1.4 billion |
| 2023 | 1.3 billion |
| 2022 | 1.2 billion |
| 2021 | 1.1 billion |
| 2020 | 1.0 billion |
| 2019 | 0.8 billion |
| 2018 | 0.7 billion |
| 2017 | 0.6 billion |
Source: Statista.
99% of American households have subscribed to at least one streaming service.
72% of Americans stated that they are happy with their streaming experience, and 93% stated that they are planning to keep or increase their media streaming options.
Source: Forbes.
Streaming Services By Subscribers
269.6 million people worldwide prefer streaming on Netflix, making it the most subscribed Video streaming platform worldwide.
Meanwhile, Amazon Prime is the second most subscribed video-streaming platform worldwide, while Disney+ takes up the third place with 153.6 million subscribers.
Tecent Videos, iQYI, and HBO Max are the other most subscribed SVOD platforms worldwide.
Here is a table displaying the most subscribed SVOD platforms Worldwide.
| Video Streaming Platform | Number of Subscribers |
|---|---|
| Netflix | 269.6 million |
| Amazon Prime | 200.0 million |
| Disney+ | 153.6 million |
| Tecent Videos | 115.0 million |
| iQYI | 101.0 million |
| HBO Max | 86.60 million |
| Paramount+ | 71.2 million |
| Hulu | 50.3 million |
| Apple | 40.0 million |
| Eros Now | 39.9 million |
Source: FlixPatrol
Streaming Services Market Share
Video streaming has become the most popular format for consuming videos, with 36% preferring it.
At the same time, 27.9% of the people preferred a cable connection for consuming videos, and 24.2% stated that they preferred video podcasts.
Further, 11.8% of people worldwide preferred other video consumption methods.
Here is a table displaying the market share of different video consumption methods recorded over the months.
| Month Year | Streaming | Cable | Broadcast | Other |
|---|---|---|---|---|
| Dec 2022 | 38.1% | 30.9% | 24.7% | 6.3% |
| Jan 2023 | 32.8% | 30.4% | 24.9% | 11.9% |
| Feb 2023 | 34.3% | 30.2% | 23.8% | 11.7% |
| Mar 2023 | 34.1% | 31.1% | 23.3% | 11.6% |
| Apr 2023 | 34% | 31.5% | 23.1% | 11.5% |
| May 2023 | 36.4% | 31.1% | 22.8% | 9.7% |
| Jun 2023 | 37.7% | 30.6% | 20.8% | 10.9% |
| Jul 2023 | 38.7% | 29.6% | 20% | 11.6% |
| Aug 2023 | 38.3% | 30.2% | 20.4% | 11.1% |
| Sep 2023 | 37.5% | 29.8% | 23% | 9.6% |
| Oct 2023 | 36.6% | 29.5% | 24.6% | 9.3% |
| Nov 2023 | 36.1% | 28.3% | 24.9% | 10.7% |
| Dec 2023 | 35.9% | 28.2% | 23.5% | 12.5% |
| Jan 2024 | 36% | 27.9% | 24.2% | 11.8% |
Source: Neilsen
Of 36% preferring streaming services, 8.6% of people worldwide stream videos on YouTube, making it the most preferred video streaming platform worldwide.
Meanwhile, 7.9% of people worldwide prefer Netflix for video streaming.
Amazon Prime Videos, Hulu, and Disney Plus are other popular video streaming platforms worldwide.
Here is a table displaying a breakdown of the worldwide video streaming share out of 36% of users preferring streaming services as of 2024.
| Video Streaming Services | Share of Video Streaming Market |
|---|---|
| YouTube | 8.6% |
| Netflix | 7.9% |
| Prime Video | 2.8% |
| Hulu | 2.7% |
| Disney Plus | 1.9% |
| Peacock | 1.6% |
| Tubi | 1.5% |
| Max | 1.3% |
| Roku Channel | 1.1% |
| Paramount Plus | 0.9% |
| Pluto | 0.7% |
| Other Streaming services | 5.3% |
Source: Neilsen
Amazon Prime is the most preferred SVOD platform in the United States, with 22% of the market share.
At the same time, Netflix is also one of the most preferred video streaming platforms, with a market share of 22%
Other top video streaming platforms in the United States are Max, Disney Plus, and Hulu.
Here is a table displaying the distribution of the SVOD market share as of 2024.
| SVOD Platform | Market Share of the Platform |
|---|---|
| Amazon Prime Video | 22% |
| Netflix | 22% |
| Max | 14% |
| Disney+ | 11% |
| Hulu | 10% |
| Paramount+ | 9% |
| Apple TV+ | 9% |
| Other | 3% |
Source: Statista.
Video Streaming Consumer Behavior
45% of video streaming consumers canceled their service subscriptions in 2023 because the costs were unaffordable.
Nearly 9 in 10 consumers stated that they had canceled their streaming services subscription in the past year. Besides, 44% of the consumers stated that they have canceled their subscriptions as their service providers have raised the cost of streaming subscriptions in the past 12 months.
These numbers suggest that the costs of streaming services are important factors that consumers consider in decision-making.
Source: Forbes.
Streaming households in the United States spend $61 on average as of 2024.
On average, Americans pay for 4 video streaming services as of 2024.
That’s an increase from $48 per month and around 2.5 streaming services used in streaming households in the United States.
This hike is due to the increased prices of streaming services and the cord-cutting in households.
Source: IndieWire.
8 in 10 video streaming consumers stated that ease of use is a major factor that makes a platform a good streaming service.
At the same time, 84% of the consumers stated that the cost makes a platform a good streaming service.
On the other hand, just 37% of the consumers stated that the content available live makes a platform a good streaming service.
Here is a table displaying the video streaming qualities that make a platform a good streaming service according to consumers.
| Video Streaming Quality | Percentage of Consumers |
|---|---|
| Accessibility/search of desired content | 71% |
| Ad-free | 48% |
| Availability across devices | 58% |
| Content available for downloading/offline | 40% |
| Content available live | 37% |
| Cost | 84% |
| Ease of use | 81% |
| Menu Recommendations | 38% |
| Resolution available (4k Ultra HD, HD) | 56% |
| Skipping ads features | 52% |
| Speed (menu selection, loading content) | 74% |
| Streaming/playback quality | 77% |
| Variety/availability of content | 79% |
Source: Exploding topics.
2 in 10 video streaming consumers stated that they binge-watched video streaming several times per year.
On the other side, 19% of the consumers stated that they binge-watched video streaming almost every day.
Meanwhile, over one-fourth of the people stated that they preferred to binge-watch content at least once a week.
Here is a table displaying the frequency at which the consumers binge-watched video streaming.
| Frequency | Percentage Of Consumers Who Binge-watch Video Streaming |
|---|---|
| Almost every day | 19% |
| At least once a week | 26% |
| Several times per month | 20% |
| Once a month | 14% |
| Several times per year | 20% |
Source: Exploding topics.
Most Popular Streaming Services
36% of the people stated that Netflix is the best streaming service.
Netflix is the video streaming platform that is preferred by the majority of people worldwide.
Over a third of the streaming users stated that Netflix is their favorite platform. At the same time, 14% of the people stated that Amazon Prime Video is their favorite streaming platform.
Other streaming platforms preferred by the streamers are ESPN+, Disney+, and HBO Max.
Here are further details about the most popular streaming services based on the user experience.
| Video Streaming Services | Percentage of Streamers |
|---|---|
| Netflix | 36% |
| Amazon Prime Video | 14% |
| ESPN+ | 11% |
| Disney+ | 9% |
| HBO Max | 7% |
| Others | 23% |
Source: Forbes.
Video Game Streaming Statistics
The video game live-streaming market is forecasted to reach $13.65 billion in 2024.
Further, the revenue is anticipated to grow at a CAGR of 6.17% between 2024 and 2029 and is predicted to reach $18.41 billion in 2029.
Besides, the video game live-streaming market was recorded to be valued at $11.69 billion in 2023.
Here is a table displaying the video game live-streaming market over the years:
| Year | Video Game Live-streaming Market Revenue | Market Growth Rate |
|---|---|---|
| 2029* | 18.41 billion | 2.9% |
| 2028* | 17.90 billion | 2.9% |
| 2027* | 17.39 billion | 5.0% |
| 2026* | 16.56 billion | 8.1% |
| 2025* | 15.32 billion | 12.2% |
| 2024* | 13.65 billion | 16.7% |
| 2023 | 11.69 billion | 20.1% |
| 2022 | 9.74 billion | 21.1% |
| 2021 | 8.05 billion | 19.4% |
| 2020 | 6.74 billion | 16.1% |
| 2019 | 5.80 billion | 12.3% |
| 2018 | 5.17 billion | 8.8% |
| 2017 | 4.75 billion | – |
Source: Statista.
The number of livestream gaming users is anticipated to reach 1.3 billion in 2024.
Comparatively, the number of live-streaming users was recorded to be 1.1 billion in 2023. Further, by the end of 2029, this number is anticipated to reach 1.8.
Here is a table displaying the number of the live streaming market users over the years.
| Year | Number of Live Stream Gaming Market Users |
|---|---|
| 2029* | 1.8 billion |
| 2028* | 1.7 billion |
| 2027* | 1.6 billion |
| 2026* | 1.6 billion |
| 2025* | 1.5 billion |
| 2024* | 1.3 billion |
| 2023 | 1.1 billion |
| 2022 | 1.0 billion |
| 2021 | 0.8 billion |
| 2020 | 0.7 billion |
| 2019 | 0.6 billion |
| 2018 | 0.5 billion |
| 2017 | 0.5 billion |
Source: Statista.
Video Live Streaming Statistics
In the last quarter of the year 2023, 28.5% of internet users watched live streaming weekly.
This share is similar to the percentage of internet users who watched livestream weekly in the last quarter of 2022.
Comparatively, in the third quarter of 2023, 27.7% of internet users watched live streams weekly.
Here is a table displaying the share of internet users who watch live streams weekly recorded over the quarters.
| Quarter Year | Percentage of Internet Users |
|---|---|
| Q4 2023 | 28.5% |
| Q3 2023 | 27.7% |
| Q2 2023 | 27.6% |
| Q1 2023 | 27.4% |
| Q4 2022 | 28.5% |
| Q3 2022 | 29.7% |
| Q2 2022 | 29.5% |
| Q4 2021 | 29.5% |
| Q3 2021 | 30.4% |
| Q2 2021 | 30.1% |
Source: Statista.
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Conclusion: 1.4 Billion People Are Estimated To Use Video Streaming In 2024!
With the rising demands and the usage of video streaming platforms worldwide, the competition, content costs, and the complexities of balancing subscriber acquisition with retention have also increased.
Despite the increasing challenges, the video streaming market is estimated to grow exponentially in the gaming, entertainment, and live-streaming sectors. By the end of 2027, video streaming users worldwide are anticipated to reach 1.6 billion.
Hence, as video streaming continues to grow, the industry will play a dominant role in the global media landscape, considering the acceleration of cord-cutting witnessed in the past few years.
