The video-streaming industry has transformed the way people consume information, news, and entertainment. As of 2024, 1.4 billion people are estimated to use video streaming services worldwide.
Besides, when it comes to the entertainment sector in video streaming, Netflix is the most preferred SVOD platform worldwide, with 36% of consumers preferring it over the other platforms.
Let’s explore in detail the video streaming industry, market, users, user behavior, live streaming, and more in this article.
Top Video Streaming Statistics Of 2024
- Streaming services account for 40.3% of total television usage.
- In 2024, the video streaming market worldwide is estimated to reach $108.50 billion.
- 99% of American households have subscribed to at least one streaming service.
- YouTube captures 9.9% of video streaming time, making it the most favored video streaming platform worldwide.
- With 277.65 million subscribers, Netflix is the most subscribed SVOD platform worldwide.
- The livestream video gaming market is anticipated to have 1.3 billion users by the end of 2024.
- 28.5% of the internet users watched live streaming in Q4 2023.
Video Streaming Users
The video Streaming market is anticipated to have 1.4 billion users as of 2024.
Comparatively, the industry had 1.3 billion users in 2023. That shows an estimated increase of 0.1 billion SVOD market users in 2024.
Further, the SVOD market users are anticipated to reach 1.6 billion users by 2027.
Here is a table displaying the number of SVOD market users over the years.
| Year | SVOD Market Users |
|---|---|
| 2027* | 1.6 billion |
| 2026* | 1.6 billion |
| 2025* | 1.5 billion |
| 2024* | 1.4 billion |
| 2023 | 1.3 billion |
| 2022 | 1.2 billion |
| 2021 | 1.1 billion |
| 2020 | 1.0 billion |
| 2019 | 0.8 billion |
| 2018 | 0.7 billion |
| 2017 | 0.6 billion |
Source: Statista.
99% of American households have subscribed to at least one streaming service.
72% of Americans stated that they are happy with their streaming experience, and 93% stated that they are planning to keep or increase their media streaming options.
Source: Forbes.
Americans dedicate an average of 3 hours and 9 minutes each day to streaming video content.
This amounts to over 21 hours per week spent enjoying various video streaming services.
Source: Forbes
Top Video Streaming Services
Of the 40.3% of people who prefer streaming services, 9.9% of their video streaming time is spent on YouTube, making it the most preferred video streaming platform globally.
At the same time, 8.4% of video streaming time is spent on Netflix making it the second most popular video streaming platform worldwide.
Amazon Prime Videos, Hulu, and Disney Plus are other popular video streaming platforms worldwide.
The table below shows how video streaming time is distributed within the 40.3% share of time spent on streaming services in 2024.
| Video Streaming Services | Share of Video Streaming Market |
|---|---|
| YouTube | 9.9% |
| Netflix | 8.4% |
| Prime Video | 3.1% |
| Hulu | 3.0% |
| Disney Plus | 2.0% |
| Tubi | 2.0% |
| Roku Channel | 1.5% |
| Max | 1.4% |
| Peacock | 1.2% |
| Paramount Plus | 1.1% |
| Pluto | 0.8% |
| Other Streaming services | 6.0% |
Source: Neilsen
Most Popular Video Streaming Services In The US
Amazon Prime leads as the most popular video streaming service in the U.S., capturing 22% of the SVOD market share.
At the same time, Netflix is also one of the most preferred video streaming platforms, with a market share of 22%
Other top video streaming platforms in the United States are Max, Disney Plus, and Hulu.
Here is a table displaying the distribution of the SVOD market share as of Q2 2024.
| SVOD Platform | Market Share of the Platform |
|---|---|
| Amazon Prime Video | 22% |
| Netflix | 22% |
| Max | 14% |
| Disney+ | 11% |
| Hulu | 10% |
| Paramount+ | 9% |
| Apple TV+ | 9% |
| Other | 3% |
Source: Statista.
Streaming Services By Subscribers
With 277.65 million subscribers globally, Netflix stands as the most popular streaming service in the world.
Meanwhile, Amazon Prime ranks as the second most subscribed video streaming platform globally, boasting 230 million subscribers, while Disney+ holds the third position with 153.8 million subscribers.
Tecent Videos, iQYI, and HBO Max are also among the most subscribed subscription video-on-demand (SVOD) platforms worldwide.
Here is a table displaying the most subscribed SVOD platforms Worldwide.
| Video Streaming Platform | Number of Subscribers |
|---|---|
| Netflix | 277.65 million |
| Amazon Prime | 230.0 million |
| Disney+ | 153.8 million |
| Tecent Videos | 116.0 million |
| iQYI | 101.1 million |
| HBO Max | 90.0 million |
| Paramount+ | 71.2 million |
| Hulu | 51.1 million |
| Eros Now | 39.9 million |
| ALT Balaji | 35.0 million |
Source: FlixPatrol
Streaming Services Market Share
Video streaming has become the most popular format for consuming videos, with 40.3% preferring it.
At the same time, 27.2% of the people preferred a cable connection for consuming videos, and 20.5% stated that they preferred video broadcasts.
Further, 12.0% of people worldwide preferred other video consumption methods.
Here is a table displaying the market share of different video consumption methods recorded over the months.
| Month Year | Streaming | Cable | Broadcast | Other |
|---|---|---|---|---|
| Jul 2023 | 38.7% | 29.6% | 20% | 11.6% |
| Aug 2023 | 38.3% | 30.2% | 20.4% | 11.1% |
| Sep 2023 | 37.5% | 29.8% | 23% | 9.6% |
| Oct 2023 | 36.6% | 29.5% | 24.6% | 9.3% |
| Nov 2023 | 36.1% | 28.3% | 24.9% | 10.7% |
| Dec 2023 | 35.9% | 28.2% | 23.5% | 12.5% |
| Jan 2024 | 36% | 27.9% | 24.2% | 11.8% |
| February 2024 | 37.7% | 27.6% | 23.3% | 11.3% |
| March 2024 | 38.5% | 28.3% | 22.5% | 10.7% |
| April 2024 | 38.4% | 29.1% | 22.2% | 10.4% |
| May 2024 | 38.8% | 28.2% | 22.3% | 10.8% |
| June 2024 | 40.3% | 27.2% | 20.5% | 12.0% |
Source: Neilsen
Video Streaming Revenue
The video streaming market worldwide is estimated to reach $108.50 billion in 2024.
Further, the market is projected to grow at a CAGR of 8.27% from 2024 to 2027. As a result, the market size of the video streaming industry is estimated to reach $137.70 billion in 2027.
Besides, in 2023, the video streaming market was valued at $95.88 billion in 2023.
Here is a table displaying the revenue generated by the video streaming market over the years.
| Year | Video Streaming Market Revenue | Market Growth Rate |
|---|---|---|
| 2027* | 137.70 billion | 6.9% |
| 2026* | 128.80 billion | 8.2% |
| 2025* | 119.10 billion | 9.8% |
| 2024* | 108.50 billion | 13.2% |
| 2023 | 95.88 billion | 18.0% |
| 2022 | 81.26 billion | 10.0% |
| 2021 | 73.86 billion | 24.3% |
| 2020 | 59.40 billion | 34.5% |
| 2019 | 44.16 billion | 27.4% |
| 2018 | 34.65 billion | 24.4% |
| 2017 | 27.86 billion | – |
Source: Statista
The average revenue per user in the video streaming market is estimated to be $76.58 in 2024.
Comparatively, the market’s ARPU was recorded to be $73.51 in 2024, an increase of around $3 between 2023 and 2024.
Further, the average revenue per user in the video streaming market is anticipated to reach $83.69 by 2027.
Here is a table displaying the average revenue per user in the video streaming market recorded over the years.
| Year | Average Revenue Per User Of The Video Streaming Market |
|---|---|
| 2027* | $83.69 |
| 2026* | $81.33 |
| 2025* | $78.97 |
| 2024* | $76.58 |
| 2023 | $73.51 |
| 2022 | $69.61 |
| 2021 | $65.13 |
| 2020 | $60.21 |
| 2019 | $54.86 |
| 2018 | $49.64 |
| 2017 | $45.03 |
Source: Statista.
Video Streaming Consumer Behavior
45% of video streaming consumers canceled their service subscriptions in 2023 because the costs were unaffordable.
Nearly 9 in 10 consumers stated that they had canceled their streaming services subscription in the past year. Besides, 44% of the consumers stated that they have canceled their subscriptions as their service providers have raised the cost of streaming subscriptions in the past 12 months.
These numbers suggest that the costs of streaming services are important factors that consumers consider in decision-making.
Source: Forbes.
Streaming households in the United States spend $61 on average as of 2024.
On average, Americans pay for 4 video streaming services as of 2024.
That’s an increase from $48 per month and around 2.5 streaming services used in streaming households in the United States.
This hike is due to the increased prices of streaming services and the cord-cutting in households.
Source: IndieWire.
8 in 10 video streaming consumers stated that ease of use is a major factor that makes a platform a good streaming service.
At the same time, 84% of the consumers stated that the cost makes a platform a good streaming service.
On the other hand, just 37% of the consumers stated that the content available live makes a platform a good streaming service.
Here is a table displaying the video streaming qualities that make a platform a good streaming service according to consumers.
| Video Streaming Quality | Percentage of Consumers |
|---|---|
| Accessibility/search of desired content | 71% |
| Ad-free | 48% |
| Availability across devices | 58% |
| Content available for downloading/offline | 40% |
| Content available live | 37% |
| Cost | 84% |
| Ease of use | 81% |
| Menu Recommendations | 38% |
| Resolution available (4k Ultra HD, HD) | 56% |
| Skipping ads features | 52% |
| Speed (menu selection, loading content) | 74% |
| Streaming/playback quality | 77% |
| Variety/availability of content | 79% |
Source: Exploding topics.
2 in 10 video streaming consumers stated that they binge-watched video streaming several times per year.
On the other side, 19% of the consumers stated that they binge-watched video streaming almost every day.
Meanwhile, over one-fourth of the people stated that they preferred to binge-watch content at least once a week.
Here is a table displaying the frequency at which the consumers binge-watched video streaming.
| Frequency | Percentage Of Consumers Who Binge-watch Video Streaming |
|---|---|
| Almost every day | 19% |
| At least once a week | 26% |
| Several times per month | 20% |
| Once a month | 14% |
| Several times per year | 20% |
Source: Exploding topics.
36% of the people stated that Netflix is the best streaming service.
Netflix is the video streaming platform that is preferred by the majority of people worldwide.
Over a third of the streaming users stated that Netflix is their favorite platform. At the same time, 14% of the people stated that Amazon Prime Video is their favorite streaming platform.
Other streaming platforms preferred by the streamers are ESPN+, Disney+, and HBO Max.
Here are further details about the most popular streaming services based on the user experience.
| Video Streaming Services | Percentage of Streamers |
|---|---|
| Netflix | 36% |
| Amazon Prime Video | 14% |
| ESPN+ | 11% |
| Disney+ | 9% |
| HBO Max | 7% |
| Others | 23% |
Source: Forbes.
Video Game Streaming Statistics
The video game live-streaming market is forecasted to reach $13.65 billion in 2024.
Further, the revenue is anticipated to grow at a CAGR of 6.17% between 2024 and 2029 and is predicted to reach $18.41 billion in 2029.
Besides, the video game live-streaming market was recorded to be valued at $11.69 billion in 2023.
Here is a table displaying the video game live-streaming market over the years:
| Year | Video Game Live-streaming Market Revenue | Market Growth Rate |
|---|---|---|
| 2029* | 18.41 billion | 2.9% |
| 2028* | 17.90 billion | 2.9% |
| 2027* | 17.39 billion | 5.0% |
| 2026* | 16.56 billion | 8.1% |
| 2025* | 15.32 billion | 12.2% |
| 2024* | 13.65 billion | 16.7% |
| 2023 | 11.69 billion | 20.1% |
| 2022 | 9.74 billion | 21.1% |
| 2021 | 8.05 billion | 19.4% |
| 2020 | 6.74 billion | 16.1% |
| 2019 | 5.80 billion | 12.3% |
| 2018 | 5.17 billion | 8.8% |
| 2017 | 4.75 billion | – |
Source: Statista.
The number of live stream gaming users is anticipated to reach 1.3 billion in 2024.
Comparatively, the number of live-streaming users was recorded to be 1.1 billion in 2023. Further, by the end of 2029, this number is anticipated to reach 1.8.
Here is a table displaying the number of the live streaming market users over the years.
| Year | Number of Live Stream Gaming Market Users |
|---|---|
| 2029* | 1.8 billion |
| 2028* | 1.7 billion |
| 2027* | 1.6 billion |
| 2026* | 1.6 billion |
| 2025* | 1.5 billion |
| 2024* | 1.3 billion |
| 2023 | 1.1 billion |
| 2022 | 1.0 billion |
| 2021 | 0.8 billion |
| 2020 | 0.7 billion |
| 2019 | 0.6 billion |
| 2018 | 0.5 billion |
| 2017 | 0.5 billion |
Source: Statista.
Video Live Streaming Statistics
In the last quarter of the year 2023, 28.5% of internet users watched live streaming weekly.
This share is similar to the percentage of internet users who watched livestream weekly in the last quarter of 2022.
Comparatively, in the third quarter of 2023, 27.7% of internet users watched live streams weekly.
Here is a table displaying the share of internet users who watch live streams weekly recorded over the quarters.
| Quarter Year | Percentage of Internet Users |
|---|---|
| Q4 2023 | 28.5% |
| Q3 2023 | 27.7% |
| Q2 2023 | 27.6% |
| Q1 2023 | 27.4% |
| Q4 2022 | 28.5% |
| Q3 2022 | 29.7% |
| Q2 2022 | 29.5% |
| Q4 2021 | 29.5% |
| Q3 2021 | 30.4% |
| Q2 2021 | 30.1% |
Source: Statista.
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Conclusion: 1.4 Billion People Are Estimated To Use Video Streaming In 2024!
With the rising demands and the usage of video streaming platforms worldwide, the competition, content costs, and the complexities of balancing subscriber acquisition with retention have also increased.
Despite the increasing challenges, the video streaming market is estimated to grow exponentially in the gaming, entertainment, and live-streaming sectors. By the end of 2027, video streaming users worldwide are anticipated to reach 1.6 billion.
Hence, as video streaming continues to grow, the industry will play a dominant role in the global media landscape, considering the acceleration of cord-cutting witnessed in the past few years.
