YouTube is the second most popular social media platform worldwide, with 2.5 billion active users monthly.
The platform has the highest advertising reach, and the ads on YouTube have the potential to reach all the monthly active users.
Additionally, a hundred million people have subscribed to YouTube Music and YouTube Premium worldwide, displaying an increased popularity of premium YouTube content among users.
Let’s take a look at the latest facts and figures related to YouTube users, user demographics, subscribers, usage, revenue, and more in this post.
YouTube User Statistics 2024: Editor’s Picks
- YouTube has 2.50 billion monthly active users as of April 2024.
- The platform has 122 million daily active users.
- YouTube has 100 million paying subscribers as of February 2024.
- YouTube TV had 7.9 million subscribers in the United States in 2023.
- With 476 million YouTube users, India has the highest number of YouTube users worldwide.
- Social Media users spend an average of 48 minutes and 42 seconds on YouTube daily as of 2024.
- In 2023, children and teens in the United States spent an average of 84 minutes daily on the YouTube mobile app.
How Many People Use YouTube?
YouTube has 2.50 billion monthly active users as of April 2024.
That’s nearly half of the internet users worldwide.
The number of YouTube users dropped from 2.52 billion recorded in 2022 to 2.49 billion in 2023, displaying a decrease of 1.19% in the number of YouTube users.
Note that Google has not released an official update about the number of YouTube users. These numbers are estimated and may differ from the original numbers.
The following table displays the number of YouTube users recorded over the years.
| Year | Number of YouTube Users |
|---|---|
| 2024 (Q1 2024) | 2.50 billion |
| 2023 | 2.49 billion |
| 2022 | 2.52 billion |
| 2021 | 2.29 billion |
| 2019 | 2 billion |
| 2014 | 1.3 billion |
| 2013 | 1 billion |
| 2012 | 800 million |
| 2008 | 160 million |
| 2006 | 20 million |
| Launched On | February 14, 2005 |
| Headquarters | 901 Cherry AvenueSan Bruno, California, United States |
| Parent Company | Google LLC |
| Monthly Active Users | 2.50 billion(Q1 2024) |
| Daily Active Users | 122 million |
| Total Paid Subscribers | 100 million( 2024) |
| YouTube TV subscribers in the U.S. | 7.9 million (2023) |
| Average Daily Time Spent on YouTube | 48 minutes and 42 seconds |
| Advertising Revenue | $8.09 billion (Q1 2024) |
Source: Backlinko, Statista, Data Reportal
YouTube Daily Active Users
YouTube has 122 million daily active users.
That translates to 122 million people visiting the platform daily to watch, create, and upload content every day.
Source: Global Media Insights
YouTube Advertising Audience
YouTube Ads have the potential to reach 2.5 billion users.
That equals 46% of the 5.44 billion internet users worldwide and 30.9% of the total population.
Besides, YouTube Ads have the potential to reach the highest audience compared to other social media platforms. Facebook Ads comes in second with a potential to reach 2.24 billion people.
The following table displays the potential advertising reach of different social media platforms.
| Social Media Platform | Potential Advertising Reach |
|---|---|
| YouTube | 2.5 billion |
| 2.24 billion | |
| 1.69 billion | |
| TikTok | 1.58 billion |
| 1.07 billion | |
| Facebook Messenger | 1.01 billion |
| Snapchat | 675 million |
| X (Twitter) | 611 million |
| 317 million | |
| 233 million |
Source: Date Reportal
YouTube Subscribers
YouTube has 100 million paying subscribers as of February 2024.
That is an increase of 20 million paying subscribers of YouTube Music and YouTube Premium subscribers between November 2022 and February 2024.
The following table displays the number of YouTube paying subscribers recorded over the years.
| Year | YouTube Paying Subscribers |
|---|---|
| February 2024 | 100 million |
| November 2022 | 80 million |
| September 2021 | 50 million |
| October 2020 | 30 million |
Source: Statista
YouTube TV Subscribers
YouTube TV had 7.9 million subscribers in the United States in 2023.
It was the most watched vMVPD (virtual multichannel video programming distributor) service in the country and had the highest number of subscribers compared to other vMVPD service providers.
The following table compares YouTube TV subscribers with other vMVPD service subscribers in the United States as of 2023.
| vMVPD Service | Number of Subscribers |
|---|---|
| YouTube TV | 7.9 million |
| Hulu + Live TV | 4.6 million |
| Sling TV | 2.06 million |
| Fubo | 1.62 million |
Source: Statista
Demographics Of YouTube Users
The majority of YouTube users are GenZ and Millenials. However, it is quite popular among other groups as well, and the gender ratio of YouTube users does not show a vast difference.
The following sections provide detailed information about the user demographics of YouTube users.
YouTube Users By Age
37.2% of YouTube users are between 18 and 34 years old.
However, most of the YouTube users are 25 to 34 years old, with a YouTube user share of 21.5%.
Only 9.5% of YouTube users are over 65, and another 9.4% are aged 55 to 64.
The following table displays the distribution of YouTube users by age group.
| Age Group | Share of YouTube Users |
|---|---|
| 18 to 24 | 15.7% |
| 25 to 34 | 21.5% |
| 35 to 44 | 17.9% |
| 45 to 54 | 12.9% |
| 55-64 | 9.4% |
| 65+ | 9.5% |
Source: Oberlo, Data Reportal.
YouTube Users By Gender
54.3% of the global YouTube users are men as of 2024.
Comparatively, 45.7% of the global YouTube users are female.
On the other hand, 51.2% of YouTube users in the United States are female, and 48.8% are male as of 2024.
Source: Statista 1, Statista 2
YouTube Users By Country
With 476 million YouTube users, India has the highest number of YouTube users worldwide.
Besides, the United States has 238 million YouTube users, making up the platform’s second-highest user base. Other countries with a high YouTube user base are Brazil, Indonesia, and Mexico.
The United Kingdom has only 55.7 million YouTube users.
The following table displays the countries with the most YouTube users worldwide.
| Country | Number of YouTube Users |
|---|---|
| India | 476 million |
| United States | 238 million |
| Brazil | 147 million |
| Indonesia | 139 million |
| Mexico | 84.2 million |
| Japan | 79.4 million |
| Pakistan | 66.1 million |
| Germany | 65.7 million |
| Vietnam | 63 million |
| Philippines | 58.1 million |
| Turkey | 58.1 million |
| United Kingdom | 55.7 million |
| France | 50.2 million |
Source: Statista
YouTube Usage Statistics
With 2.5 billion monthly active users, YouTube is the second most popular social media platform worldwide.
Facebook is in first place with 3.06 billion users as of April 2024. Instagram and WhatsApp are both recorded to have 2 billion users worldwide.
The following table displays the most popular social media platform worldwide according to the monthly active users recorded as of 2024.
| Social Media Platform | Monthly Active Users |
|---|---|
| 3.06 billion | |
| YouTube | 2.50 billion |
| 2 billion | |
| 2 billion | |
| TikTok | 1.58 billion |
| 1.34 billion | |
| Facebook Messenger | 1.01 billion |
| Telegram | 900 million |
| Snapchat | 800 million |
| Douyin | 755 million |
| Kuaishou | 700 million |
| Twitter/ X | 611 million |
Source: Data Reportal
Social Media users spend an average of 48 minutes and 42 seconds on YouTube daily as of 2024.
Comparatively, YouTube users spent an average of 47 minutes and 30 seconds on the platform in 2023, an increase of 1 minute and 12 seconds in the average time YouTube users spend daily on the platform.
The following table shows the average time users spend daily on YouTube recorded over the years.
| Year | Average Time Spent Daily on YouTube |
|---|---|
| 2024 | 48 minutes and 42 seconds |
| 2023 | 47 minutes and 30 seconds |
| 2022 | 46 minutes and 12 seconds |
| 2021 | 45 minutes |
| 2020 | 43 minutes and 42 seconds |
| 2019 | 39 minutes and 42 seconds |
YouTube has an average session duration of 7 minutes and 37 seconds.
YouTube has the highest session duration compared to other social media platforms. Hence, most creators post their content on YouTube to hook their audience for longer.
Comparatively, TikTok has the second-highest session duration of 5 minutes and 52 seconds.
Source: Data Reportal.
YouTube users spend an average time of 27 hours and 43 minutes per month on YouTube’s app.
According to data recorded between October 1st, 2023, and December 31st, 2023, social media users spend the second-highest monthly time on YouTube’s app.
Social media users spent the most time on TikTok, accounting for 31 hours and 47 minutes spent on the App’s Android version.
The following table displays the average monthly time spent by active social media users on different social media platforms’ Android apps.
| Social Media Android App | Hours Spent on Android Apps |
|---|---|
| TikTok | 31 hours 47 minutes |
| YouTube | 27 hours 43 minutes |
| 19 hours 27 minutes | |
| 16 hours and 58 minutes | |
| 16 hours and 28 minutes | |
| Line | 8 hours and 04 minutes |
| X (Twitter) | 5 hours and 19 minutes |
Source: Data Reportal.
62% of internet users in the United States access YouTube every day.
Meanwhile, 92% of the country’s internet users access YouTube every week, and 98% access YouTube monthly.
Source: Statista
In 2023, children and teens in the United States spent an average of 84 minutes daily on the YouTube mobile app.
Children and teens in the country spend the most time on YouTube daily compared to other video streaming apps.
The following table displays the average time children and teens spend in the United States on leading video apps in 2023.
| Video Streaming App | Average Minutes Per Day |
|---|---|
| YouTube | 84 minutes |
| Netflix | 49 minutes |
| Hulu | 30 minutes |
| Disney Plus | 30 minutes |
| Amazon Prime | 26 minutes |
| Twitch | 23 minutes |
Source: Statista
92% of YouTube users in the United States reported utilizing YouTube to gather information and knowledge.
Another 92% of the users stated that YouTube has helped them fix practical problems.
At the same time, 77% of the country’s female users stated that YouTube is beneficial for lifelong learning.
Source: YouTube
YouTube Advertising Revenue
In Q1 2024, YouTube generated advertising revenue of $8.09 billion.
That was nearly a 21% YoY increase compared to YouTube’s ad revenue of $6.69 billion in Q1 2023. YouTube generated the highest Q1 ad revenue to date in Q1 2024.
Comparatively, in Q4 2023, YouTube generated an ad revenue of 9.2 billion. Hence, YouTube’s ad revenue in Q1 2024 witnessed a QoQ decline of 12.06%.
In 2023, YouTube recorded an overall ad revenue of $31.51 billion. That was a 7.76% increase in the ad revenue compared to the $29.24 billion recorded in 2022.
The following table displays the ad revenue generated by YouTube over the past quarters.
| Year | YouTube’s Ad Revenue |
|---|---|
| Q1 2024 | $8.09 billion |
| Q4 2023 | $9.2 billion |
| Q3 2023 | $7.95 billion |
| Q2 2023 | $7.66 billion |
| Q1 2023 | $6.69 billion |
| Q4 2022 | $7.96 billion |
| Q3 2022 | $7.07 billion |
| Q2 2022 | $7.34 billion |
| Q1 2022 | $6.87 billion |
| Q4 2022 | $8.63 billion |
| Q3 2021 | $7.20 billion |
| Q2 2021 | $7.20 billion |
| Q1 2021 | $6.0 billion |
Source: Statista
YouTube’s Share In Google Revenue
YouTube’s advertising revenue accounted for 10.66% of Google’s global revenue in Q1 2024.
Meanwhile, in 2023, YouTube advertising revenue accounted for 10.25% of Google’s total revenue.
The highest share of Google’s revenue came from YouTube advertising in 2021 when YouTube Ad revenue accounted for 11.2% of the company’s total revenue.
The following table displays the share of YouTube’s advertising revenue in the total revenue of Google.
| Year | Share of Google’s Revenue |
|---|---|
| 2023 | 10.25% |
| 2022 | 10.33% |
| 2021 | 11.2% |
| 2020 | 10.9% |
| 2019 | 9.4% |
| 2018 | 8.1% |
| 2017 | 7.3% |
Source: Statista
Most Subscribed YouTube Channel
MrBeast is the most subscribed YouTube channel, with 294 million subscribers as of June 2024.
T-series follows MrBeast’s channel, which has 268 million subscribers, and Cocomelon—Nursery Rhymes has the third-highest number of YouTube subscribers, at 177 million.
Mr Beast has regained his position as the most subscribed YouTube channel and has surpassed the T-series subscribers.
Besides, only the top 10 channels have over 100 million subscribers, while only MrBeast and T-Series channels have over 200 million subscribers.
The following table displays the most subscribed YouTube Channel worldwide as of April 2024.
| Rank | Channel | Number of Subscribers |
|---|---|---|
| 1 | MrBeast | 294 million |
| 2 | T-Series | 268 million |
| 3 | Cocomelon – Nursery Rhymes | 177 million |
| 4 | SET India | 174 million |
| 5 | Kids Diana Show | 123 million |
| 6 | Vlad and Niki | 120 million |
| 7 | Like Nastya | 117 million |
| 8 | PewDiePie | 111 million |
| 9 | Zee Music Company | 108 million |
| 10 | WWE | 102 million |
Source: Wikipedia
Related Read:
- Disney Plus Statistics
- Netflix User Statistics
- Disney+ Subscribers Statistics
- Peacock Statistics — Subscribers Data
Conclusion: YouTube Has 2.5 Billion Monthly Active Users
YouTube, being one of the most preferred social media platforms worldwide, has managed to gather a large user base accounting for nearly half of the internet users.
The users spend an average of 48 minutes and 42 seconds daily on YouTube, and the average time recorded for each session is 7 minutes and 37 seconds.
Considering the platform’s increased usage and worldwide popularity, YouTube will surely thrive in the upcoming decade as well.
That was all about YouTube users.
