Statistics

As of 2025, 68.7 million households in the United States still subscribe to cable TV, marking a significant 34.57% decline from 105 million subscribers in 2010.  This rapid shift away from traditional TV is part of a broader global trend,

Adults and teens globally all have reached an average screen time that is quite alarming. On average a resident spends 1/4th of their day i.e over 6 hours 40 minutes facing a screen. That is equivalent to the time that

As of Q1 2025, Disney Plus has 124.6 million subscribers, just a slight drop from 125.3 million recorded in the previous quarter. Around 30% of these users are on the ad-supported tier. Disney+ also saw a boost in revenue, hitting

Internet connected TV or CTV has seen exponential growth in recent years. As the digital world progressed in the past decade, consumers’ content consumption habits experienced a significant shift. With the forthcoming of video streaming platforms, the use of connected

The average time that a teenager spends on a screen in 2025 spend about 8 hours and 39 minutes daily. This time spent on screens increased by 29.75% in a decade compared to 2015.  The data also highlights that average

Holding an 11% market share, Hulu is one of the most popular streaming services in the United States, and its vast library of content includes hit TV shows, movies, and originals.  Hulu reached 53.6 million paid subscribers in the United

Netflix remains a global streaming giant, surpassing 301.6 million subscribers as of 2025. In Q4 2024, it gained a record 18.9 million new users, bringing the year’s total to 41 million.  Revenue hit $39 billion in 2024, with a projected

With 9% of the market share, Paramount Plus is one of the most popular SVOD platforms in the United States. Besides that, the majority of the traffic on its website comes from the United States, and more than half of